Chicken or Steak;
Obama or Romney;
Comedy or Drama;
Yankees or Red Sox;
Gift Cards or Cash?
We may not have all the answers, but according to Incentive’s “2012 Gift Card IQ” survey, gift cards trumps cash. The use of gift cards in the incentive industry grew from 27.8 percent last year to 36.7 percent in 2012. Not only are companies using gift cards as a way to recognize or reward employees during the holiday season but the survey shows that they are increasing the....