As the roller coaster economy of 2011 comes to a close, I offer perspectives I’ve observed over the last year to plan and provide insights to B2B marketers for 2012 and beyond. Here are three critical trends for B2B marketers to consider… and the related impact to the senior B2B marketer.
• All companies are technology companies
• Time is the critical constraint
• With senior leadership…social media is not social
All....