My son not using email.
I have the hardest time getting my teenagers to use email. It's a generational thing that all parents probably contend with, and for marketers, it points to the growing importance of social media and mobile apps in the marketing mix. But unless teenagers comprise your largest target market, there's one enduring fact about email you should bear in mind:
Email still matters. A lot.
Email matters because it remains the most common form of business....