Our firm recently published an interesting B-to-B focused report on the importance of making it easy for your customers to do business with your company. The report, The Value of Making it Easy detailed the customer interactions that are the biggest trouble spots in five areas most common to almost any business. Based on feedback from customers in B-to-B companies, here are 15 questions to help you conduct a quick gut check on how easy it is for your customers to work with you. ....