Loyalty is a hot topic today for brands that are looking to differentiate themselves from the competition. But, many brands are unsure how to approach loyalty beyond a rewards card or timely discount. The Loyalty Report, which surveyed over 6,000 consumers on over 160 loyalty programs, captured key insights about consumer attitudes, behaviors and interactions with brands. Though the report is rich with insights and trends, here are the top 10 takeaways from the 2014 Loyalty Report.
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