The most memorable promotions of recent years have something in common: They weren't remembered because of the discount they offered; they were remembered because people talked about them, shared them, and made them part of their own story.
Talon.One’s report, Creative Currencies in Promotions, developed with contributions from WPP Enterprise Solutions and Mando, we look at how to run effective promotions that are great for the customer, business, and brand.
Our research, based on a survey of 2,000 UK consumers, found that:
- 51% of consumers say they want promotions that go beyond a simple discount
- 29% cannot recall a single memorable promotion they've received
- Nearly half describe the promotions they receive as generic or irrelevant
Download the full report here.