Bath & Body Works has built more than just a loyal customer base – its cultivated a fragrance-fueled following. At the heart of this success lies its robust loyalty program, My Bath& Body Works, which blends personalized rewards, exclusive perks, and smart marketing to create a shopping experience that keeps fans returning for more.
Loyalty360 recently connected with Simone Pace, Vice President of Brand & Customer Strategy at Bath & Body Works, who answered a series....