In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Amanda Mitchell, Head of Loyalty at Petro-Canada, proudly owned by Suncor, Canada’s leading integrated energy company. With nearly 20 years of experience, Mitchell brings a seasoned perspective on how loyalty can transform a commodity-driven industry.
Overseeing Petro-Points, a program with more than 4 million active members across 1,600 retail fuel locations, she shares insights on the unique....