This year, DirecTV celebrates their one-year anniversary of DIRECTV PERKS, a first-of-its-kind loyalty program that’s available to all existing and new residential customers. This program offers various perks to loyal customers, including unique rewards, content, and experiences that can enhance their passion for television.
This Q&A, which was thoughtfully answered by Stefanie Ball, Vice President of Base Management Retention & Revenue at DIRECTV, dives deep into the loyalty....