Near Field Communications (NFC) is the latest innovation to revolutionize a technology driven world marketplace. With developing opportunities in mobile payments, ticketing, couponing, loyalty and engagement tactics, NFC applications are sure to capture consumer attention quickly. Orange and O2 have been testing the waters and have the population in the UK anxiously awaiting the rollout of this technology. A recent survey conducted by Acxiom, finds 1 in 5 consumers in the UK are ready and waiting to make purchases and receive targeted promotions directly through their mobile device. With Google’s recent announcement of Google wallet, the US marketplace is soon to follow.
As marketers, in the midst of the technological evolution, there is a constant bombardment of new technologies to adopt, adapt and embrace as the consumer demands more ease more play and greater functionality. It’s hard to know when to jump in and when to wait for the dust to settle in hopes your predecessors have left a clear marked path to follow.
We’d like to know what you think about NFC, its applications and your likeliness to be an early adopter of the technology. Please participate in this quick survey below.