Increase Differentiation and Decrease the Cost of Your Consumer Bankcard Loyalty Program

It is becoming increasingly obvious that outdated bank-funded loyalty programs have lost value. The market is beginning to recognize the value of merchant-funded programs as supplements and even replacements to traditional loyalty programs, but not all such programs are created equally.  The purpose of this white paper is to provide a better understanding of premier merchant funded loyalty programs and why they provide a competitive edge. In addition this paper provides an overview of current loyalty programs in the market and guidance on successfully implementing a premier merchant-funded loyalty program.