10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4 billion mobile app users worldwide, close to three times the amount there are now, and that number is projected to keep grow- ing.

In one of the most explosive markets the world has ever seen, there still remains a problem. In 2013, there were roughly 102 bil- lion apps downloaded, and that number is projected to skyrocket over 200 billion within the next couple of years. Out of those 102 billion app downloads, over a fourth of them were used just once and never touched again. There is a common trend of mobile apps being downloaded, used for a very short period of time, and then getting thrown by the wayside. App developers are spending enor- mous amounts of money in order to create the apps and get them into the marketplace, but what happens after that?