Description


Fuel Rewards® is a national coalition program comprised of merchants from many different spend categories whereby consumers earn a common reward currency from thousands of brands, retailers and restaurants, simply by making everyday purchases.  Harnessing the unique power and value of immediate cents-per-gallon savings, the Fuel Rewards program gives brands a valuable loyalty reward to offer consumers, as well as access to millions of prospective customers already shopping through the program and looking for more ways to earn rewards.  In addition, participating retailers and brands attract new customers, boost sales, and increase levels of spending and satisfaction among existing customers.

Testimonials



Olive Garden Testimonial

Olive Garden was pleased to participate in the 2014 holiday promotion with Shell and the Fuel Rewards program out of desire to acquire new customers and entice existing customers to dine more frequently at Olive Garden during the critical holiday period

– Ken Bott, Director, Enterprise Marketing, Darden Restaurants


Caesars Entertainment Testimonial

"Caesars Entertainment’s Total Rewards® program expansion with partners like Fuel Rewards has increased Total Rewards program value, guest engagement and new customer acquisition."

– Michael Marino, VP Customer Loyalty

Supplier-Contributed Research

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Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.