Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Improve Employee Engagement Across Diverse Work Environments

The ITA Group Team , ITA Group | May 13 2026

Each organization is set up differently.Many businesses mandate in-office work with occasional work-from-home days. Managers need to balance remote and hybrid employees but host an annual in-person.

Employee Engagement/Training

What Are Customer Data Management Solutions and Why They Matter

Shawn Gannon, ITA Group , ITA Group | April 29 2026

When customer information lives across multiple systems, teams and regions, engagement starts to break down. Messages repeat. Offers aren’t as compelling. Personalization feels inconsistent.

How to Connect Employee Recognition to Core Values and Culture

Tim Schieffer, ITA Group , ITA Group | April 23 2026

A company’s core values tell the world about its brand, beliefs and goals. The best way to bring these core values to life is through employee recognition.Core value recognition goes beyond a.

4 Strategic Advantages Driving B2B Event Marketing Growth

ITA Group Team , ITA Group | April 16 2026

A smart B2B event marketing strategy connects business goals with meaningful, memorable experiences that deepen customer relationships. Sales kickoff meetings, global and user conferences, .

Digital / Direct Marketing

Which 2026 Event Trends Are Here to Stay? Our Expert Opinions

ITA Group Team , ITA Group | April 09 2026

Authentic, in-person connection is back in a big way this year. Even amid broader global volatility, corporate events continue to thrive as essential forums for connection and commerce. In.

Digital / Direct Marketing

What Effective Customer Loyalty Management Really Requires Today

Matt DeVries, ITA Group , ITA Group | March 30 2026

Customer loyalty is shifting. People expect more from the brands they support, like emotional connection, relevance and consistency across their experience. And while technology is essential, a tech.

Loyalty / Rewards Programs

How to Build a Recognition Program That Actually Drives Retention

Angela Fink, ITA Group , ITA Group | March 25 2026

Employee recognition goes beyond motivating people. When recognition resonates, it impacts employee retention. According to Gallup, 45% of employees are less likely to leave after two.

Channel Incentive Best Practices For Each Stage of the Partner Journey

ITA Group Team , ITA Group | March 16 2026

Have you ever launched a channel incentive program with compelling rewards, but it failed to inspire long-term results? That’s because successful channel incentives require more.

Loyalty / Rewards Programs

How to Design Customer Loyalty Programs to Create Brand Advocates

ITA Group Team , ITA Group | March 10 2026

Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection.

Loyalty / Rewards Programs

How Employee Engagement Drives Retention and Business Growth

Tim Schieffer, ITA Group , ITA Group | March 06 2026

It’s no surprise that 66% of employees experienced burnout this past year. HR leaders are coping with shifting budgets or pressure to do more with less. There are higher expectations.

Employee Engagement/Training

5 Customer Loyalty Trends to Watch for in 2026

Matt DeVries, ITA Group , ITA Group | March 03 2026

The loyalty landscape is quickly evolving and not always in the best direction. We’re seeing some brands cut loyalty program value in response to cost pressures. Others are replacing human.

Loyalty / Rewards Programs

How Brand Trust Builds a Modern Customer Loyalty Strategy

Sarah VanDerHart, ITA Group , ITA Group | February 17 2026

Customers today have more options, more information and higher expectations than ever before. As a result, loyalty can’t be secured through points and discounts alone. During a special webinar,.

Loyalty / Rewards Programs

Displaying results 1-12 (of 28)

|< < 1 - 2 - 3 > >|