Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty has a new edge - zero-party data people actually want to share

Beth McCoy, CORA Loyalty , CORA Loyalty | May 28 2026

Every December, Duolingo learners line up for something they do not get points for. The Year in Review drops, meaning Duolingo’s annual recap goes live, and feeds fill with share cards that.

Data Analytics

The AI Roadmap For Modern Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | May 08 2026

Many brands believe the immediate impact of generative AI will be on copywriting - a new engine for email subject lines and personalized offers. This expectation, while valid, really is more table.

Loyalty / Rewards Programs

Strategic Loyalty Engines: Why the Average Customer Doesn’t Exist

The CORA Loyalty Team , CORA Loyalty | April 28 2026

Strategic Loyalty Engines are the sophisticated decision-making engines that form the core of modern loyalty programs. Unlike traditional approaches that rely on a one-size-fits-all strategy, these.

Loyalty / Rewards Programs

The Four-Step System to Turn Loyalty Data Into Financial Proof

The CORA Loyalty Team , CORA Loyalty | April 21 2026

Dashboards don't move margins, decisions do. For too long, loyalty teams have been trapped in a reporting loop, staring at siloed Key Performance Indicators (KPIs). Retention rates, NPS scores.

Loyalty / Rewards Programs

Member Verification for Canadian Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | April 10 2026

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest. Amidst these advancements, organizations are increasingly adopting.

Loyalty / Rewards Programs

Airline Loyalty: Why Airlines Are Devaluing Programs

The CORA Loyalty Team , CORA Loyalty | April 03 2026

Pressures on airlines to devalue programsAirline loyalty programs are diverging sharply, with some carriers cutting back benefits in order to reduce costs, while others are investing in program.

Loyalty / Rewards Programs

Beyond Gamification: The Challenges of Building Better Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | March 31 2026

Building better loyalty programs: ingredients, challenges, and the dark side of storytellingBeyond inspiration, here’s what it takes to design narrative loyalty programs that work — and.

Gamification

Transaction and Redemption Data Are Your Loyalty Program's Real Operating System

The CORA Loyalty Team , CORA Loyalty | March 20 2026

Loyalty programs have become a fundamental pillar of modern business strategy. Yet, for many loyalty teams, the daily reality is a deluge of data. Terabytes of customer activity, survey responses.

Loyalty / Rewards Programs

Reframing “Pay with Points”: Building Daily Loyalty, Not Just Occasional Delight

Beth McCoy, CORA Loyalty , CORA Loyalty | September 23 2025

As the loyalty landscape matures, “Pay with Points” (PWP) is undergoing a subtle but significant transformation. Long heralded as a flexible way to redeem loyalty currency, PWP is now.

Loyalty / Rewards Programs

Loyalty Lessons Banks Can Learn From the Airlines Industry

George Chalmers, CORA Group , CORA Loyalty | April 25 2025

Loyalty programs are proliferating among banks as they compete to retain customers and gain wallet share. While these programs are a relatively recent development of the digital banking age, there.