Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Impact of Gamification on Loyalty Strategies

The Mastercard Team , Mastercard | December 01 2023

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today.

3 Trends That Will Shape Travel Loyalty Programs

Bruce Lahood, Mastercard , Mastercard | November 08 2023

The rebounding of the leisure traveler and the emergence of the blended traveler – those who build a vacation into their business trips – has shifted the balance of demand in the travel.

Loyalty / Rewards Programs

A Marketer’s Guide to Rebooting Your Loyalty Program

The Mastercard Team , Mastercard | November 01 2023

IntroductionGeneric, one-size-fits-all loyalty tactics fail to attract consumers and are costly for brands. Retaining loyal consumers is critical to your business, as attracting new ones becomes.

Loyalty / Rewards Programs

3 Ways to Refresh Your Loyalty Strategy

The SessionM Team , Mastercard | October 25 2022

Most brands understand the value of loyalty, but few get it right. Generic loyalty tactics are costly and fail to attract customers. Retaining loyal customers is critical as attracting new ones.

Embracing Empathy to Create Meaningful Customer Experiences

Scott Weller, SessionM , Mastercard | August 31 2022

Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage.

CX (Customer Experience)