Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

Kaitlyn Hogue, Product Marketing Director, Airship , Airship | January 23 2020

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link.

Mobile

How a Culture of Experimentation Can Lead to 4X Growth

JP Lefebvre, Airship , Airship | January 15 2020

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and.

How to Create an Automated Welcome Push Notification for New App Users

Michael Halka, Airship , Airship | October 22 2019

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn.

Loyalty / Rewards Programs

How to Create an Automated Welcome Push Notification for New App Users

, Airship | October 22 2019

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn.

Loyalty / Rewards Programs

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience.

The Airship Team , Airship | September 03 2019

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences. PORTLAND, Ore., — August 27.

CX (Customer Experience)

Mobile CX: How Burger King, Chipotle & More are Getting it Right

Mike Stone , Airship | August 26 2019

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile.

CX (Customer Experience)

Tech-driven Innovations from Other Sectors that Travel Brands Need to Steal

Mike Stone, Airship , Airship | August 08 2019

Smartphones have already radically changed travel marketing. With AT&T soon rolling out 5G in about a dozen US cities, this long-anticipated technology is becoming a reality and will further.

Customer Engagement

How Amazon Prime Day Individualized “The Big Sales Event”

Mike Stone , Airship | July 25 2019

This article was originally posted on Campaign.Amazon Prime Day might represent Amazon CEO Jeff Bezos and his team’s greatest retail triumph. Thanks to them, with Prime Day, we now have a.