The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

  • January 23 2020
  • Resource: Loyalty Today
  • Kaitlyn Hogue, Product Marketing Director, Airship

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link shortening transforms any URL within your SMS...Read More

How a Culture of Experimentation Can Lead to 4X Growth

  • January 15 2020
  • Resource: Loyalty Today
  • JP Lefebvre, Airship

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor. ...Read More

How to Create an Automated Welcome Push Notification for New App Users

  • October 22 2019
  • Resource: Loyalty Today
  • Michael Halka, Airship

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn within the first 90 days if they don’t receive...Read More

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

  • September 03 2019
  • Resource: Loyalty Today
  • The Airship Team

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences. PORTLAND, Ore., — August 27, 2019 — Customer engagement company...Read More

Mobile CX: How Burger King, Chipotle & More are Getting it Right

  • August 26 2019
  • Resource: Loyalty Today
  • Mike Stone

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile customer experience (CX).Consider that 65 percent...Read More

Tech-driven Innovations from Other Sectors that Travel Brands Need to Steal

  • August 08 2019
  • Resource: Loyalty Today
  • Mike Stone, Airship

Smartphones have already radically changed travel marketing. With AT&T soon rolling out 5G in about a dozen US cities, this long-anticipated technology is becoming a reality and will further transform travel into a mobile game.The stakes...Read More

How Amazon Prime Day Individualized “The Big Sales Event”

  • July 25 2019
  • Resource: Loyalty Today
  • Mike Stone

This article was originally posted on Campaign.Amazon Prime Day might represent Amazon CEO Jeff Bezos and his team’s greatest retail triumph. Thanks to them, with Prime Day, we now have a midsummer, two-day Cyber Monday that’s...Read More