CONTENT GALLERY

CPG Brands are feeling the squeeze between the rise of digital marketing channels on one side, and the dominance of retail channels on the other. To succeed, brands must shift their focus from traditional awareness and trial, to retention and...Read More

Every year brings new evolution as marketers and data sifters work to refine the formulas that will give brands the best solutions for exposure, engagement and conversion. And this year is no exception.As we head into 2015, insights remain top of...Read More

Whether online or in-store, consumers have so many choices nowadays, brands have to work much harder to gain and keep their interest long enough to make it to the point of purchase, with short attention spans and the quest for a better deal...Read More

Social media is great for starting and engaging in conversations, or listening in to find out what everyone else is talking about. And while every marketer worth his or her salt is now active on social media, it’s digital marketers in...Read More

There are many factors to consider when working to increase brand awareness and break through to the right demographic – nowadays more than ever. A one-size-fits-all approach is not likely to work, and for obvious reasons.A single 20...Read More

How to Overcome Mobile Tracking Privacy ConcernsJust when marketers thought they had discovered the Holy Grail of insight and engagement strategies, consumers have thrown them for a loop.According to a new PunchTab report, consumers are not...Read More

PunchTab and Leadtail recently collaborated to analyze the activities of digital marketers on Twitter to see (among other things) how they describe themselves, what hashtags they use, and which people and publications they read and share the most....Read More

Does your organization seek to reach digital marketers? If you answered “yes,” then have a look at the latest Social Insights report from Leadtail and PunchTab: “How Digital Marketers Engage on Twitter”Why is this...Read More

If you’re a fashion retailer, tapping into the Millennial market undoubtedly tops your marketing wish list. They’re a fashion-conscious, social-savvy demographic that comprises one-quarter of the US population, and spends over $600...Read More

Mobile Matters More Than You Think When Targeting Millennial ShoppersGiven the rise of technology in recent years, it’s no surprise that Generation Y – also called Millennials – is a digital generation, tied to their mobile...Read More