Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Incentivizing Aida, Your Buyer Journey

The idea of AIDA was immortalized by E. St. Elmo Lewis sometime in 1898. It was in that year that this Advertising Hall of Fame inductee first drew...


Xoxoday offers rewards and benefits platform that helps business leaders digitise and automate rewards/ incentives/gifting/loyalty programs for employees, channel partners or consumers. Users can avail thousands of options from a rich catalogue of wellness, personal finance, e-learning, e-gift cards, experiences, privileges, philanthropy...