Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

The Importance of Referral-Rewards for Brand Loyalty & Advocacy

Maritz Loyalty helps global companies build strong brands and stronger ROI by designing programs that attract, engage and retain their best...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Insider's Guide to Customer Loyalty

Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal. Loyalty is tricky. It can be hard to define...

Millennials Are NOT Your Target

Article & Blogs


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How to Use Gift Cards to Give an Experience This Holiday Season

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife...

Press Releases


Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Find Modern Customer Loyalty at the Intersection of LX and AI, with Maritz Motivation Solutions

Now more than ever, marketers across all industries find themselves being pulled in countless directions all at once. Operating a loyalty program...



Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

LX + AI: The Four Letters That Will Super-Charge Your Loyalty Strategy in 2018

Webinar to take place at 1pm ET on Tuesday, April 10, 2018It’s 2018 – do you know where your loyalty strategy is? If you’re...

Maritz Loyalty

Maritz Loyalty is your full-service partner for every aspect of your loyalty program – whether you’re looking to start a new program or improve an existing program, we have the experience and the solutions to help you succeed.Maritz Loyalty helps global companies build strong brands and stronger ROI by designing programs that attract...

Our Members

Cheryle Frenzel ,
Director, Consumer Loyalty Marketing