Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Maritz Loyalty Executive Advises on the Future of Customer Loyalty

There has been a lot of buzz recently in the market from brands and technology providers alike that the customer loyalty industry is changing. This...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Insider's Guide to Customer Loyalty

Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal. Loyalty is tricky. It can be hard to define...

Millennials Are NOT Your Target

Article & Blogs


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Automakers Focusing More Attention to “Retention/loyalty”…But Can Dealers Deliver at the Customer Facing Level?

There’s a change going on with automakers! For the first time, automotive OEMs are creating and implementing proprietary customer loyalty...

The Loyalty Long Game

Press Releases


Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Find Modern Customer Loyalty at the Intersection of LX and AI, with Maritz Motivation Solutions

Now more than ever, marketers across all industries find themselves being pulled in countless directions all at once. Operating a loyalty program...



Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Unshakeables vs. Ephemerals: How to Secure & Steal Customers

To register for the live webinar on September 25, click here The Maritz Motivation | Wise Marketer 2019 Loyalty Landscape Study has provided...

Maritz Motivation

Maritz Motivation helps companies drive growth by forming actionable insights that release the untapped potential of any company’s most valuable asset – their people. We connect people to purpose by partnering with Fortune 500 companies to strategize, evaluate, and optimize the way they interact with the people they care most about...

Our Members

Cheryle Frenzel ,
Director, Consumer Loyalty Marketing