Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What Does a Composable CDP Require?

Kiran Dhillon, Hightouch , Hightouch | September 24 2026

This post is intended to provide clarity in a world where everyone calls themselves a CDP, and many CDPs call themselves a Composable CDP.Five years ago, we made the case that the traditional CDP was.

Autonomous Marketing: How AI Agents are Transforming Campaigns From Manual to Self-Driving

The Braze Team , Braze | September 23 2026

Autonomous marketing is a paradigm where AI agents independently plan, execute, optimize, and iterate marketing campaigns with minimal human intervention. With autonomous marketing, AI agents work.

Fraud Protection Shouldn’t Be a Penalty for Your Best Program Members

The Maritz Team , Maritz | September 22 2026

The redemption layer is a consistently overlooked checkpoint in program security, and that oversight has convinced most programs they have to choose between protection and participant experience. So.

From Signups to Second Visits: Making Loyalty Stick

Lena Kleinwechter, Talon.One , Talon.One | September 21 2026

Signing members up is the part most loyalty programs already get right. The harder, more valuable work starts after they join, in the stretch where a new member either comes back or quietly.

Loyalty / Rewards Programs

AI and the Realities of Modern Travel Marketing

The Switchfly Team , Switchfly | September 18 2026

Travel marketers are used to change. Search behavior shifts, social platforms rise and fade, customer expectations keep climbing, and every few years, a new technology promises to rewrite the rules.

Customer Retention Strategies: The ROI of Group-Based Loyalty.

Axel Mayer, Loyalty Partner Solutions , Loyalty Partner Solutions | September 17 2026

In this three-part interview series, loyalty expert Axel Mayer is interviewed on the impact of group-based loyalty. In Part 2, he breaks down the business case and explains how social dynamics drive.

Loyalty / Rewards Programs

Loyalty’s Next Front Door

The Phaedon Team , Phaedon | September 16 2026

Loyalty's next front door— preparing for the personal AI assistant eraAI assistants are rapidly evolving from research tools into transaction engines capable of helping customers shop, book.

Loyalty / Rewards Programs

When Should You Charge For Membership? The Case For Paid Loyalty Programs

Sam Panzer, Talon.One , Talon.One | September 15 2026

Costco collects $5.3 billion a year in membership fees. Amazon pulled in $49.62 billion in subscription revenue in 2025, a category led by Amazon Prime. And RH, formerly Restoration Hardware, has.

Loyalty / Rewards Programs

Customer Loyalty Analytics: How to Measure and Improve Retention

The Baesman Team , Baesman | September 14 2026

Customer loyalty analytics helps brands understand which customers stay engaged, what drives repeat purchases, and where retention strategies are falling short. By tracking the right customer.