Description


About Us:

Founded in 2002, Partner Advisors is a highly focused financial services advisory company driving innovation in partnership programs, including cobranded, affinity, private label, and hybrid programs.   We are based in Wellesley, Massachusetts and develop programs on a national and international scale.

If your organization wants to offer card/payment, banking, investment, or insurance programs to its end customers, we deliver the capabilities and expertise to create, market, and evolve breakthrough products leveraging third party banks, insurers, and investment companies.

We developed our process to focus on the larger strategic goals:

Define a financial services program strategy with unique solution packages for various segments within a consumer base and leveraging key marketing channels
Source best-in-class providers to offer the most comprehensive and well-suited products per target market
Structure the deal terms to align with overall partnership goals
Optimize program performance on an ongoing basis, develop and source new marketing channels, and continuously investigate new products.

Services:

We create highly customized financial services products for leading organizations on a cobranded or “white label” basis. We bring a unique combination of skills – strategic, financial, marketing, procurement, and legal – to create very valuable products and programs for a variety of organizations.

We offer the leading advisory practice in:

Banking:

  • Co-branded credit, debit, and prepaid cards
  • Checking/DDA accounts
  • CD/Money Market High Yield Programs
  • Mortgage and other lending products

Insurance:

  • Auto
  • Homeowners
  • Life

Savings and Investments:

  • Annuities
  • Wealth Management
  • Brokerage
  • Goal-based savings products

Philopsophy:

We bring two overriding perspectives that drive our business:

  • The end customer must be an active partner in developing successful financial product and services.  This requires a segmented, customer-driven approach vs. a product-centric one.
  • The programs we create must directly tie into our clients' broader corporate goals and drive measurable results against those goals.

Our experience has demonstrated that the most successful programs are defined by how well they serve these two perspectives.

Process:

There are two key aspects to our process:  First, we join your team and actually "do" the work versus provide commentary on what you should be doing.  Second, we use a proven process, unique to Partner Advisors, that ensures we create value:

  1. Define a strategy around the end customer segments and overriding corporate goals.
  2. With the strategy and goals as a guide, source providers.
  3. Using detailed terms, drive a contracting and closing process that eliminates surprises and directly supports the strategy.
  4. From launch onwards, continue to develop the program aggressively and not "wait" for a contract cycle to address evolving needs and opportunities.

Testimonials



Caesars Entertainment

“Partner Advisors did an extraordinary job helping Caesars find the right partner and deal structure for the new Total Rewards co-brand credit card. 

Their insight, professionalism and dedication to our strategic objectives have surpassed my already-high expectations. 

I would be happy to speak with anyone considering Partner Advisors.”

Caesars Entertainment, January 2013

 

  • 52 Properties
  • $8.8 billion in revenue
  • 8.6 million active Total Rewards members (46 million total)
  • PA redesigned card program within industry leading loyalty “Total Rewards” program
  • PA moved program to a new issuer with 2013 launch date


REI

“Partner Advisors (PA) proved to be a valuable partner for REI as we sought to understand the value of our co-brand portfolio.  It was really important for us to gain a market perspective of the co-brand landscape and how the REI portfolio benchmarked within that space. 

The PA team demonstrated a broad knowledge base of the payments industry and their approach was unique because they were very involved but they maintained their objectivity so that decisions were grounded in analytics and made without emotion. 

PA demonstrated competency in every area of the valuation process from financial modeling and legal compliance to portfolio management and strategic planning.”

REI, January 2013

  • 122 Stores
  • $1.8 billion in revenue
  • 4.7 million REI Cooperative members
  • PA led restructuring with US Bank via program redefinition and a comprehensive RFP process
  • PA continues to help REI restructure its core loyalty program


Ace Hardware

“Partner Advisors has remained a key member of the Ace Rewards team after the launch of the VISA cobrand program.  They provide critical program and product development leadership that we wouldn’t have had without them. 

By combining their industry knowledge, understanding of Ace customers, Ace stores, and the industry we are in a better position than if we managed the program by ourselves.”

Ace Hardware, January 2013

  • 4,500 Stores
  • $3.5 billion in revenue (corporate)
  • 20 million ACE Rewards members
  • PA designed, structured, and have grown the new ACE Rewards VISA card since its 2008 launch (US Bank)

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