Chadwick Martin Bailey

“The work helped us understand how paths varied among customers. We saw that one of our key segments was engaged heavily in digital media and much earlier in the launch cycle. This really helped us with our Battlefield 3 marketing, where we were able to tailor our creative to effectively differentiate the behaviors of groups of customers and action accordingly. It also reinforced what we were seeing in ROI analysis based on Market Mix modeling, and made us even more confident there. It has helped confirm that we’re making the right decisions by investing more marketing dollars into digital and video.”
-Zach Anderson, VP Marketing

“Every single page of that final research report went to our key business leaders, and comprised a large portion of the team’s 3-year strategic plan. Other divisions have since hired CMB. Business leaders at Stanley-Bostitch regularly carry the report around as they go into strategic meetings, using it as a reference to make day-to-day decisions…It has been extremely impactful in all areas of the company, from product management and sales to engineering, operations, and even finance.”
Todd Langston, Director of Marketing

“CMB’s research was fundamental to creating our new ad campaign and renewing our brand positioning. Their innovative quantitative approach provided a basis for reviewing what worked and what didn’t. They provided the agency with a clear direction, while allowing for the creative flexibility to create one of our most successful ad campaigns to date.”
Missy Wood, Vice President of Insights

“The CMB team has been a true partner in creating and implementing Match.com’s brand measurement program since 2007. Their approach to brand tracking enables them to provide fact-based recommendations, helping us make better strategic and tactical decisions. Their flexibility in questionnaire design has allowed us to explore different ‘hot topics’ in each wave and supported us in non-marketing areas such as product innovation.”
-Amarnath Thombre, SVP, Strategy and Analytics, Match.com

“SunTrust has been on a journey to evolve from a product focused organization to a more client focused organization. Understanding the unique needs of our different clients and helping articulate a clear value proposition for them was just the fuel we needed to drive the kind of transformation we are seeing in our company. CMB and The South Street Strategy Group were vital thought leaders in both guiding the process, but also helping ensure we spread the transformation through the organization.” Jeff VanDeVelde, SVP, Director of Client Experience and Loyalty