American Family Insurance is a pioneer within the insurance sector. Their mission is to make a true difference in people’s lives, and change the way that people typically think about insurance. They believe that their customers work hard to achieve their dreams and so that’s why, for more than 90 years, they’ve relentlessly strived to protect them.
American Family’s core products are home, business, life and car insurance policies.
To emphasize the company’s dedication to customers within their own local communities, American Family devised DreamKeep Rewards, a program that forges partnerships with local businesses to provide memorable experiences for its members.
Customers earn points for completing dozens of activities – simple things such as being a designated driver, checking the tire pressure in their vehicles, replacing a washing machine hose, organizing a neighborhood watch meeting and many more. In return, participants receive a variety of rewards, including experiences at businesses within their own city.
In creating these locally based rewards through a network of connections with local businesses including spas, zoos, restaurants, and more, American Family has earned a finalist spot in the Program Partnership category of the 2018 Loyalty360 Customer Loyalty Awards.
Perhaps most unique about the program, and a prime example of a mutually beneficial program partnership, is the value delivered to both American Family insurance and the local businesses with which it partners.
The consumer gets rewards that are customized, local and experience-based, and the partner gets new traffic that is engaged, excited, and local. As the first pure loyalty program in the insurance sector, this program has demonstrated the best of loyalty practices and challenged the norms of a decade worth of loyalty programming that previously saturated whole sectors and missed the mark with consumers.
For local businesses that are constantly looking for ways to engage consumers within their own community (and consequently, more likely to develop a loyal relationship), this program is incredibly valuable. DreamKeep also aligns with the American Family brand promise of offering nationally available rewards, while retaining a focus on local experiences and a presence in the communities it serves.