Verizon is always looking for ways to amplify its customer engagement. As a result, it recently launched a promising mobile video strategy.
“Our overall revenue mix continues to change, driven by the unsubsidized equipment model, increasing video demand in Wireless and a higher mix of broadband and FiOS,” Verizon EVP and CFO Fran Shammo said during Tuesday’s third-quarter earnings conference call, according to Seeking Alpha. “As these trends evolve over the near-term we expect future revenue growth to result from increased video and Internet of things traffic, enabling new business models in wireless and continued broadband demand in Wireline.”
In terms of Verizon’s mobile video strategy that launched earlier this month, Shammo noted that the company was the first to market with the commercial launch of go90tm, which is a differentiated, mobile-first social entertainment platform.
“Go90 includes a broad selection of premium content and social engagement features, and the capability for sharing and conversation around the content,” Shammo explained. “The initial feedback has been strong with increasing engagement without significant promotion, and we have received positive industry recognition. As go90 develops, we will be adding more great content, features, and advertising opportunities. You can expect a flow of product enhancements creating a new ecosystem for digital creators and advertisers, and a video consumption model that we can monetize in multiple ways. AOL is expected to play a key role in the success of our video strategy. The acquisition of AOL significantly improves our digital media and advertising capabilities. These capabilities will be a key component of our video business model, which will be driven by digital mobile advertising in the future.”
Shammo said the company’s third quarter and year-to-date results demonstrate that “we continue to execute on the fundamentals of our business and deliver strong financial performance, which actively positioning the business for future growth and profitability. We are very committed to building the business for the future and we are doing so through investments in our existing networks, as well as the platforms that will position us to capture incremental profitable growth in new areas like mobile video and the Internet of things.”
In addition to a consistent investment strategy, Verizon is committed to returning value to shareholders and maintaining a strong balance sheet.
“We have had a very active year with capital investments in spectrum purchases, which position us for the future growth, the strategic acquisition of AOL, and the return of more than $11 billion in value to shareholders in the form of dividends and share repurchases,” Shammo explained.