Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 979
prev    next

Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Loyalty360 Workshops Will Illuminate the Path to Customer Loyalty

The 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association will present a host of workshops designed to help brands craft loyalty…Read More

Industry Clouds: A Disruptive Business Practice

We know that technology will continually redefine the way we live and do business. New disruptive technologies seem to appear daily. Less frequently, however, we learn of business processes that…Read More

How to Be Happier at Your Next Job

Whether we’re conscious of it or not, there are certain characteristics that we typically prioritize when we’re looking for our ideal job. These often include a…Read More

Keep it Short and Simple: A Guide to Respondent Engagement

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As…Read More

Benefits and Challenges of Submitting to the Medical Technologies Evaluation Programme

In 2009, the National Institute for Health and Care Excellence (NICE) was tasked with establishing a system that could identify and encourage the adoption of new or novel medical devices and…Read More

Page of 979
prev    next
Sort By
Most Recent
Page of 342
prev    next

Loyalty360 Workshops Will Illuminate the Path to Customer Loyalty

The 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association will present a host of workshops designed to help brands craft loyalty…Read More

Raley’s Launches Nation’s First Food Safety Program to Increase Brand Loyalty

Raley’s Family of Fine Stores, which is known for its award-winning customer engagement and customer experience, recently became the first retailer in the country to roll out a…Read More

NASCAR Wins the Race for True Brand Loyalty

Sports fans can be just about the most fervently loyalty group of people around. Through the exhilarating thrill of victory to the heartbreaking distress of defeat, many sports fans will…Read More

New York & Company Seeks Deeper Customer Engagement

Coming off a less-than-stellar fourth-quarter fiscal performance, New York & Company CEO Greg Scott wants to take customer engagement to another level. “We plan on continuing our investment in…Read More

How Do Dentists Increase Brand Loyalty?

Increasing brand loyalty is always important for any marketer. Even for dentists. What is the secret to dentists increasing brand loyalty? Dental savings plans. According to the :DP SmileIndex(TM),…Read More

Frank & Oak’s Style Advisers Heighten Customer Engagement

Menswear retailer Frank & Oak, which launched in 2012, believes in its style advisers to be the customer engagement linchpin for its young company. Although it’s based in Canada,…Read More

Wells Fargo Offers a Bilingual Banking Customer Experience

Spanish is, by far, the most widely spoken non-English language in the country. Nearly 28 million people in the U.S. currently use the language in some capacity, and that number…Read More

Assessing Customer Engagement Tactics of Top Canadian Travel Rewards Credit Cards

Patrick Sojka, the founder of RewardsCanada.ca and FrequentFlyerBonuses.com, told Loyalty360 that Canadian credit card companies have been looking at and adding non-point earning benefits to enhance customer experiences…Read More

Page of 342
prev    next
Sort By
Most Recent
Page of 36
prev    next

Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Page of 36
prev    next
Sort By
Most Recent
Page of 553
prev    next

Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really…Read More

Industry Clouds: A Disruptive Business Practice

We know that technology will continually redefine the way we live and do business. New disruptive technologies seem to appear daily. Less frequently, however, we learn of business processes that…Read More

How to Be Happier at Your Next Job

Whether we’re conscious of it or not, there are certain characteristics that we typically prioritize when we’re looking for our ideal job. These often include a…Read More

Keep it Short and Simple: A Guide to Respondent Engagement

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As…Read More

Benefits and Challenges of Submitting to the Medical Technologies Evaluation Programme

In 2009, the National Institute for Health and Care Excellence (NICE) was tasked with establishing a system that could identify and encourage the adoption of new or novel medical devices and…Read More

Becoming Customer Centric Is a Journey Not a Destination

Last week I had a great opportunity to present my thoughts around customer centricity in the financial service’s industry at an AMA webinar. The webinar was an excellent…Read More

You Can’t Rush a Business to the Altar. The 3 Stages of a Long-Term B2B Relationship.

In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with…Read More

99 Problems, but Project Execution Ain’t One

After nearly a decade working on highly complex and strategic research projects, I’ve learned the one thing you can count on when dealing with massive amounts of data…Read More

Page of 553
prev    next
Page of 84
prev    next

“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

[Podcast] Loyalty360 Webinar Series: Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this…Read More

[Podcast] Loyalty360 Webinar Series: Cult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and…Read More

[Podcast] Loyalty360 Webinar Series: So You Want to Get Personal?

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us…Read More

Page of 84
prev    next