In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This…Read More
If your organization is like many Altair works with, the amount of customer information you have is restricted by the retrieval/input method. For instance, your point of sale …Read More
We all know over the last several years, a growing need for cutting corners – and coupons – has paved the way for sites like Groupon, LivingSocial and others to…Read More
B2B desperately lags behind B2C in social media adoption with 75 percent not measuring social media. New worldwide research published today by Satmetrix®, the Net Promoter® software…Read More
New Benefits Include Double American Airlines AAdvantage(R) Miles for Purchases on American Airlines and in Select Business Categories, Five Percent Annual AAdvantage Mileage Bonus on Purchases Made and Free…Read More
Cardlytics, the pioneer of transaction-driven marketing(TM) in banking, announced today the release of "Cardlytics for Credit," an integrated suite of technology and services that enable financial institutions to effectively…Read More
Is your organization stuck in social quicksand? Is social not delivering the payoff you once hoped it would? Have you read every Twitter Best Practices article on Mashable…Read More
Earlier this month I had the chance to present at the Market Research Technology Event in Las Vegas. Beyond the fact I just could not get accustomed to watching people…Read More
B2B desperately lags behind B2C in social media adoption with 75 percent not measuring social media. New worldwide research published today by Satmetrix®, the Net Promoter® software…Read More
New Benefits Include Double American Airlines AAdvantage(R) Miles for Purchases on American Airlines and in Select Business Categories, Five Percent Annual AAdvantage Mileage Bonus on Purchases Made and Free…Read More
Cardlytics, the pioneer of transaction-driven marketing(TM) in banking, announced today the release of "Cardlytics for Credit," an integrated suite of technology and services that enable financial institutions to effectively…Read More
The Futura Loyalty Group Inc. ("Futura") announced today that it has entered into an agreement with Mileage Plus Holdings LLC, a wholly owned subsidiary of United Continental Holdings, Inc., allowing…Read More
Plus: Tips on how to get a company’s attention If you’re tired of being treated poorly by retailers, airlines and other service-industry types, take revenge via…Read More
Companies blend technology for new point-of-sale marketing power Mercury Payment Systems(R) today announced the acquisition of Sundrop(R) Mobile, a pioneer in mobile and social loyalty marketing. It marks…Read More
Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, today unveiled the Radisson(R) Big Night Giveaway, where the first 100,000 people to register for…Read More
TailWins offers pilots and other members of flight departments the opportunity to earn rewards for their purchases of fuel and handling within the Signature network Signature Flight Support launched its…Read More
Research findings on adoption, growth and strategies that work The outlook for Mobile Marketing is quite positive with a general expectation of continued growth, increased consumer smartphone adoption, and technology…Read More
Forrester recently surveyed 81 loyalty program marketers about their loyalty programs and strategies in an effort to understand the size, structure, and performance of customer loyalty programs. Companies continue to look…Read More
Accenture 2011 Global Consumer Research Study The rise of the tech-savvy generation, unstable economic conditions, and the impacts of globalization make attracting and keeping customers increasingly complex. But adapting your tactics…Read More
Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within…Read More
In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This…Read More
If your organization is like many Altair works with, the amount of customer information you have is restricted by the retrieval/input method. For instance, your point of sale …Read More
We all know over the last several years, a growing need for cutting corners – and coupons – has paved the way for sites like Groupon, LivingSocial and others to…Read More
Is your organization stuck in social quicksand? Is social not delivering the payoff you once hoped it would? Have you read every Twitter Best Practices article on Mashable…Read More
Earlier this month I had the chance to present at the Market Research Technology Event in Las Vegas. Beyond the fact I just could not get accustomed to watching people…Read More
“Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows…Read More
While much has changed in the past year for marketing professionals who manage distributed marketing networks, research recently conducted by Saepio shows that much remains the same. As in past…Read More
For many brands, mobile marketing offers the potential to explore new heights in record time, similar to a rocket launching to Moon. Without the proper engineering and fuel, however, a…Read More
Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program…Read More
Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program…Read More
Presented by Matt Howland, Vice President, TIBCO Loyalty Lab How will customer loyalty be cultivated in the year 2020? This presentation will share 10 trends in marketing that will shape tomorrow&rsquo…Read More
Customer loyalty: It’s the Holy Grail of most businesses today. And yet study after study shows that loyalty is on the decline, especially as consumers grow ever more…Read More
Marketers are collecting tons of data on their customers, yet mass marketing is still a norm. One-to-one messaging is the pinnacle, but where do you start? The answer…Read More
The good news about the current state of the loyalty industry is that in some ways it is more vital than ever, with new industry participants appearing continuously. The not-so-good…Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Suzy Cox,…Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Robert Carroll,…Read More
