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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Top 5 Mobile App Loyalty Programs to Watch

These five brands know how to leverage brand loyalty through their apps. Find out what they are doing to stay ahead of the pack. 1. Starbucks The mobile payment component alone…Read More

Incentive Program Cash vs. Rewards: Final Fight?

It’s not that I expect this discussion will ever go away.  Or will it? As technology continues to refine our ability to measure incentive programs inputs,…Read More

Does Your Loyalty Program do What It’s Supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs…Read More

Great Customer Learning Experience for Duffy’s Sports Grill

For Sandy Nelson, Director of Marketing, Duffy’s Sports Grill, a digital experiment with its highly popular and successful MVP customer loyalty program earlier this year taught company officials…Read More

Thorntons Seeks Customer Behavioral Insights from New Loyalty Program

Thorntons Refreshing Rewards loyalty program launched in March 2014 in Lexington and Nashville, and is now available in all markets the company serves. The Refreshing Rewards program is based on…Read More

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Great Customer Learning Experience for Duffy’s Sports Grill

For Sandy Nelson, Director of Marketing, Duffy’s Sports Grill, a digital experiment with its highly popular and successful MVP customer loyalty program earlier this year taught company officials…Read More

Thorntons Seeks Customer Behavioral Insights from New Loyalty Program

Thorntons Refreshing Rewards loyalty program launched in March 2014 in Lexington and Nashville, and is now available in all markets the company serves. The Refreshing Rewards program is based on…Read More

Jonathan Adler Aims to Improve Customer Engagement with AgilOne

For years, Jonathan Adler has collected customer data, but not until now has the global home design retailer been ready to use it to improve customer engagement and loyalty. The…Read More

Customers Expect Consistent Brand Experience Across Channels and Devices

Customers typically want their shopping experiences to be consistent and seamless, no matter where they are on if they’re on any mobile device. When it comes to the…Read More

Focus on Customer Experience a Recipe for Success for Chipotle

Based on the financial results of Chipotle’s third quarter that ended Sept. 30, the Mexican-food chain’s ongoing commitment to create valuable customer experience is a winner. Highlights…Read More

New President at The Finish Line to Keep Laser Focus on Customer Engagement

There is no end in sight for officials at The Finish Line as they stride toward customer experience excellence. Whether it’s through The Winners Circle loyalty program or…Read More

Time Warner Fast Forwards Customer Experience with Enhanced DVR

New York and Los Angeles are the undisputed entertainment epicenters of America. For Time Warner customers in those cities, a new Enhanced DVR experience is moving the dial on customer…Read More

Six Best Practices to Translate Customer Experience Vision Into Powerful Front-line Behaviors

According to Gallup’s 2013 study, “State of the American Workplace,” 70% of employees are not engaged. Engaging customers consistently can’t happen unless a company has fully…Read More

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

The Co-Operative Group Developing a ‘Single Customer View’

As a mutual organisation, the Co-operative logically wants to make customers central to everything it does. For its diverse businesses with different histories, the challenge was to create a &lsquo…Read More

brandbites: What Keeps CMOs Up at Night? Vol One Issue Two

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to…Read More

Mobile Apps in the Age of the Consumer

Look around at coffee shop lines, subway platforms, sporting events, concerts, and even papal inaugurations — what is the commonality? The presence of those lovable, enigmatic glowing screens. With each…Read More

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Top 5 Mobile App Loyalty Programs to Watch

These five brands know how to leverage brand loyalty through their apps. Find out what they are doing to stay ahead of the pack. 1. Starbucks The mobile payment component alone…Read More

Incentive Program Cash vs. Rewards: Final Fight?

It’s not that I expect this discussion will ever go away.  Or will it? As technology continues to refine our ability to measure incentive programs inputs,…Read More

Does Your Loyalty Program do What It’s Supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs…Read More

Exploring How to Get in Sync with Mobile Customers

Customers on a Mobile Journey Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the…Read More

Engine Oil in Nigeria: an Opportunity for Large Engine Oil Brands

GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country. …Read More

Death By Data Silo

Knowing your customer is all about connecting the dots of information that represent your customer’s “footprint” across the digital spectrum. The more dots you have, the…Read More

Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators)

For many marketers today, the key challenge in collecting customer information is figuring out how to best use it. In the near future, that challenge may change to putting a…Read More

Want to predict your customer’s next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how…Read More

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[Podcast] Loyalty Best Practices Part 1: Barriers to Participation

Loyalty Best Practices Part 1: Barriers to ParticipationRead More

[Podcast] “They’ll Never Forget…”

[Podcast] “They’ll Never Forget…”Read More

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer Feedback

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer FeedbackRead More

[Podcast] New Balance Reshapes Customer-centric Path Toward Loyalty

New Balance Reshapes Customer-centric Path Toward LoyaltyRead More

[Podcast] Publix Super Markets Treats Customers Like Royalty

Publix Super Markets Treats Customers Like RoyaltyRead More

[Podcast] The Millennial Traveler: How To Attract Tomorrow’s Economic Rising Stars

The Millennial Traveler: How To Attract Tomorrow’s Economic Rising StarsRead More

[Podcast] 3 Ways to Optimize CX via Mobile Appointments Reminders

3 Ways to Optimize CX via Mobile Appointments RemindersRead More

[Podcast] Customer Experience is Loyalty’s Vinyl LP

[Podcast] Customer Experience is Loyalty’s Vinyl LPRead More

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