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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives.…Read More

Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are…Read More

A New Year’s Resolution: Implementing True Customer-Centricity

As we begin the New Year, it is likely that many of us have personal and professional goals or resolutions for 2015. These goals could be for individual improvement, but this…Read More

First National Bank Partnership Helps Sheetz Champion Customer Experience Convenience

Convenience and simplicity are two key themes that customer engagement professionals must emphasize today. Because in a dynamic marketing environment that presents consumers with real-time opportunities to purchase a near…Read More

Aeropostale CEO Confident in Restoring Brand Loyalty

Aeropostale CEO Julian R. Geiger is confident that the back-to-school season is a steppingstone to even more success during the holiday season, paving the way for the return to profitability…Read More

Delta Goes Back to College with Unique Customer Engagement Tact

For Delta Air Lines, that notion has come true evidenced by its latest and very unique strategy. Starting with the fall 2015 semester, Delta Air Lines will launch alliances with nine…Read More

SCENE Loyalty Program Going Strong for Cineplex

Cineplex registered a record second quarter, thanks in large part to the strong membership of the SCENE loyalty program−a partnership between Scotiabank and Cineplex Entertainment. “The SCENE…Read More

Is Generic PTO Enough to Retain Employees?

Wish you had more paid time off? Well, according to a survey of 1,000 U.S. employees, conducted by YouGov/Huffington Post, a vast majority of Americans would like to trade…Read More

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First National Bank Partnership Helps Sheetz Champion Customer Experience Convenience

Convenience and simplicity are two key themes that customer engagement professionals must emphasize today. Because in a dynamic marketing environment that presents consumers with real-time opportunities to purchase a near…Read More

Aeropostale CEO Confident in Restoring Brand Loyalty

Aeropostale CEO Julian R. Geiger is confident that the back-to-school season is a steppingstone to even more success during the holiday season, paving the way for the return to profitability…Read More

Delta Goes Back to College with Unique Customer Engagement Tact

For Delta Air Lines, that notion has come true evidenced by its latest and very unique strategy. Starting with the fall 2015 semester, Delta Air Lines will launch alliances with nine…Read More

SCENE Loyalty Program Going Strong for Cineplex

Cineplex registered a record second quarter, thanks in large part to the strong membership of the SCENE loyalty program−a partnership between Scotiabank and Cineplex Entertainment. “The SCENE…Read More

Competitive Loyalty Programs Continually Update, Adapt and Evolve

Loyalty360 webinar on October 1st to focus on strategies to maintain a high function and successful loyalty program Almost all aspects of life require a level of maintenance. Cars require…Read More

Diversification Helps Build GameStop’s Brand Loyalty

GameStop has always had a very faithful following, maintaining and strengthening its brand loyalty as the innovative company continues to diversify. Seemingly, GameStop is always involved in acquisitions to strengthen…Read More

Sports Authority Maintains an Enduring Commitment to Personalized Customer Engagement

Ensuring a personalized customer experience is the name of the game for successful customer engagement marketers today, and it’s a game that Sports Authority aims to win. Recently,…Read More

Customer Engagement Rises with University of Pittsburgh Medical Center Health Plan

Customer engagement levels have been raised for the University of Pittsburgh Medical Center Health Plan since its collaboration with Genesys Telecommunications Laboratories. Recently, a UPMC customer care agent received a…Read More

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Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives.…Read More

Encyclopedia Of Referral Marketing

Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel for brands, it generates loyal, valuable new customers for brands while increasing the value of…Read More

brandbites: What Keeps CMOs Up at Night? Vol 2, Issue 2

Loyalty360 prides itself on offering unique and exclusive brand content to its faithful and engaged audience. Here is another fascinating edition of brandbites, which features responses from brand…Read More

Demystifying Brand Loyalty Among Generation X

The 2015 Crowdtwist Loyalty Program Report:   |   PART 2 OF 3 The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated…Read More

Mobile Handbook: Optimize Your Customer Referral Programs for Everyday Moments

Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want…Read More

Recently, there has been considerable discussion in the market pertaining to loyalty program fraud / breaches. Are you currently implementing strategies to safeguard your loyalty program?

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2015 Referral Marketing Best Practices

As a marketer, you have one goal: acquire new customers. How? Referral marketing is your answer. It acquires customers other channels can’t. This guide gives you the latest…Read More

The 2015 CrowdTwist Loyalty Program Report: Part 1 of 3

This research was commissioned to understand the attitudes of millennials toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the…Read More

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Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are…Read More

A New Year’s Resolution: Implementing True Customer-Centricity

As we begin the New Year, it is likely that many of us have personal and professional goals or resolutions for 2015. These goals could be for individual improvement, but this…Read More

Is Generic PTO Enough to Retain Employees?

Wish you had more paid time off? Well, according to a survey of 1,000 U.S. employees, conducted by YouGov/Huffington Post, a vast majority of Americans would like to trade…Read More

The Number I Dialed Is No Longer In Service…and That’s Ok

Recently, the U.S. Department of Transportation released a report that ravaged domestic airline carriers for the dramatic rise in customer complaints during the first half of 2015. Apparently complaints about…Read More

3 Ways to Get Your Data Into Shape [Infographic]

As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of…Read More

The IAB Believes…Digital Ad Measurement Needs Standardization

Last week, the IAB posted the second of their 5 “IAB Believes…” blog pieces, focusing on viewability of digital ads. Their focus in this post is the inconsistency…Read More

The Time Machine

If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists.…Read More

24 Flavors of Exotic Jam, and Why Engaged Employees Believe Less is More

n business and as a consumer, there is a balance to be struck between having enough choices, and having so many, that the sun goes down before we’ve…Read More

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[Video] Thought Leadership Series: Interview with Clarence Chia, FIJI Water

Clarence Chia, Vice President of Marketing for FIJI Water, talks about how the brand drives customer engagement by offering products and services that match the lifestyles of its customers. Read More

[Video] Thought Leadership Series: Robert McClarin, 7-Eleven

Robert McClarin, Loyalty CRM Marketing Technologist for 7-Eleven, talks about how the iconic brand builds customer loyalty through a mix of great products, unique promotions, and responsive customer engagement.   Read More

[Video] Thought Leadership Series: Interview with Tom Barton, Klein Tools

Tom Barton, Klein Tools Product Marketing Manager, talks about how the brand has managed an extremely loyal group of professional customers for generations, and how it plans to continue engaging…Read More

[Podcast] Loyalty Management Series: Customer Journey Mapping: Building CX Maturity and Momentum

This episode of the Loyalty Management podcast series is titled "Loyalty Programs as a Barrier to Exit – More than Just a Monetary Reward", written by Nancy Porte of…Read More

[Podcast] Loyalty Management Series: Loyalty Programs as a Barrier to Exit – More than Just a Monetary Reward

This episode of the Loyalty Management podcast series is titled "Loyalty Programs as a Barrier to Exit – More than Just a Monetary Reward", written by Bob Moorhead of…Read More

[Video] Thought Leadership Series: Interview with Jim Cavale, Iron Tribe Fitness

Jim Cavale, President of Iron Tribe Fitness, talks about how an immersive culture and exceptional customer experience has helped the brand become one of the fastest growing companies in America. …Read More

[Video] Thought Leadership Series: Kristi Gole, Global Hotel Alliance

In this edition of the Loyalty360 Thought Leadership Series, Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, talks about how the brand’s award winning loyalty…Read More

[Podcast] Loyalty360 Webinar Series: 6 Wins and 3 Fails in B2B Online Marketing

Webinar Topic:  Digital Marketing, Customer Experience, B2B Explore the world of online marketing as Kentico shares insights on Content Marketing, A/B Testing, Marketing Automation and Experience Personalization.…Read More

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