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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Dear Facebook, it’s not you. It’s us.

Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn&rsquo…Read More

Amazon’s Next Stop: CPG

Already a world champion in pushing books, music, consumer electronics and general merchandise online, Amazon is entering the CPG space in the same way it conquered these other products: go…Read More

Voice of the Customer: Listening Isn’t Enough

While an increasing number of companies are investing in Voice of the Customer programs, many haven’t realized the level of impact across their businesses that they hoped for.…Read More

Loyalty360 and 360incentives Present: Harnessing Data: Driving Customer Engagement with Rebate Programs

Data without a plan of action is like a boat without water. Today’s companies are challenged not only by needing relevant customer data, but developing a plan of…Read More

Citigroup CEO Aims to Simplify Company Experience

Citigroup CEO Mike Corbat wants to simplify his company and make it a more efficiently run machine that offers customers great experiences. During the company’s Oct. 14 third-quarter fiscal 2014…Read More

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Loyalty360 and 360incentives Present: Harnessing Data: Driving Customer Engagement with Rebate Programs

Data without a plan of action is like a boat without water. Today’s companies are challenged not only by needing relevant customer data, but developing a plan of…Read More

Citigroup CEO Aims to Simplify Company Experience

Citigroup CEO Mike Corbat wants to simplify his company and make it a more efficiently run machine that offers customers great experiences. During the company’s Oct. 14 third-quarter fiscal 2014…Read More

Iconic Brand Converse Kicks Copycat Chucks to the Curb

Converse is not only an “All-Star” on the concrete, but also in the courtroom. The iconic American sneaker brand first created in 1917 is doling out lawsuits like only…Read More

Kentico Underscores Need for Nonprofits to Have Engaging Online Content

If you have been on the Internet at all in the past few months, chances are you have seen a video posted or a discussion about the ice bucket challenge…Read More

Omni Hotels Wants Guests to Capture Truly Memorable Experiences

In keeping with its overarching goal to meet and exceed customer expectations, Omni Hotels has partnered with Snapfish, a leading photo sharing website, to provide Omni guests with memories…Read More

Ford, Orbitz Among Finalists Competing in Loyalty360 Customer Experience Awards

Awards Luncheon Set to Unveil Top Customer Experience Brands A field of 18 brands, representing those that are truly putting the customer at the center of their respective companies, is set…Read More

Walmart CEO: “We’re Going to Position Ourselves to Do a Better Job Serving Customers”

Back in May, C. Douglas McMillon, President and CEO of Walmart Stores, Inc. said he was excited about his company building a customer-centric culture. Fast forward five months and McMillon…Read More

The Finish Line Enhances Customer Experience with Winners Circle App

The Finish Line’s Winners Circle loyalty program has been highly successful, so much so that company officials wanted to enhance the customer experience with the launch of a…Read More

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

brandbites: What Keeps CMOs Up at Night? Vol One Issue Two

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to…Read More

Mobile Apps in the Age of the Consumer

Look around at coffee shop lines, subway platforms, sporting events, concerts, and even papal inaugurations — what is the commonality? The presence of those lovable, enigmatic glowing screens. With each…Read More

The Love Matrix - are customers loyal to the brand, or are they (just) loyal to the discount?

In the last few decades, the word “loyalty” has gone from representing a strong feeling of support, allegiance, and even love, to being synonymous with points…Read More

Acing the CEM Experiment A Handbook on 8 Customer Engagement Management (CEM) Learnings from Leading Brands

Reaching out to customers and simplifying their buying choices right when they need it has always been the holy grail of retail marketing. New and effective marketing technologies along with…Read More

3 Ways to Increase Revenue with Customer Experience Improvement

As a customer yourself, you can intuit the value of great customer experience. But when it comes to making decisions and prioritizing actions inside your business, intuition is rarely enough.…Read More

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Dear Facebook, it’s not you. It’s us.

Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn&rsquo…Read More

Amazon’s Next Stop: CPG

Already a world champion in pushing books, music, consumer electronics and general merchandise online, Amazon is entering the CPG space in the same way it conquered these other products: go…Read More

Voice of the Customer: Listening Isn’t Enough

While an increasing number of companies are investing in Voice of the Customer programs, many haven’t realized the level of impact across their businesses that they hoped for.…Read More

The Love Matrix White Paper – What CMOs Need to Know

Scott Robinson leads our loyalty consulting and solutions discipline, and is our thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for…Read More

Tablet Purchase Journey Relies Heavily on Mobile Web

We all know the consumer purchase journey has changed dramatically since the “mobile web” explosion and continues to evolve rapidly. In order to understand the current state of…Read More

Your Marketing Apps Aren’t Flexible and You Know It

It sounded great when the pitch was made a while back: You signed up for marketing software that would solve all the challenges that were known at the time.…Read More

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the…Read More

The 5 Vs of Business

I was recently taken with one organization’s description of how they view their business—through the 5 Vs: Volume: The business unit of this large financial services firm…Read More

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[Podcast] Loyalty Killers: De-List Dramas

Loyalty Killers: De-List DramasRead More

Exceptional Employee Engagement: A Q&A with Sykes

Exceptional Employee Engagement: A Q&A with SykesRead More

[Podcast] It’s All About the Product

It’s All About the ProductRead More

Watch your Language: Text Analytics Webinar Preview with Spencer Morris, InMoment

Sticks and stones may break some bones, but words can bolster your business. Words in the form of customer feedback possess a real power to build up or harm company…Read More

[Podcast] The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?

The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?Read More

[Podcast] The Maturation of Customer Experience – Observations from Customer Conversations

The Maturation of Customer Experience – Observations from Customer ConversationsRead More

[Podcast] Loyalty Killers: Information

Loyalty Killers: InformationRead More

[Podcast] Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty Positioning

Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty PositioningRead More

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