Vera Bradley Seeks More Customer Engagement Through Brand Awareness
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For Vera Bradley CEO Robert Wallstrom, the company’s first-quarter results were frustrating because they don’t reflect the work being done related to many customer engagement initiatives. “We continue to make progress on our key initiatives,” Wallstrom said during the company’s June 3 conference call, according to Seeking Alpha. “It is frustrating to us that the progress we have made is not reflected in our current financial results. It is evident that our overall business trends remain difficult. We are....

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