Marketers spend a lot of time thinking about how to attract and retain the brand loyalty of different people. These potential consumers are often placed into three generational segments, which include Baby Boomers, Generation X, and Millennials. But these segments are not static. Things change, behaviors evolve, customer loyalty fluctuates, consumers age, and, of course, new people are born.
So there is now a new generation on the horizon, and the Centennials are beginning to make their mark on the customer loyalty and marketing landscape.....