Can Netflix conquer the world?
Meeting consumer expectations while providing unique a customer experience can make Netflix a major global player within five years, engendering worldwide brand loyalty?
During the company’s Dec. 8 presentation at the UBS 42nd Annual Global Media and Communications Conference, Theodore A. Sarandos, Chief Content Officer, Netflix, spoke about the company’s future plans as it seeks enhanced customer engagement and customer loyalty around the world.
“I think within five years we definitely would love to see the product to be completely global, available everywhere in the world,” Sarandos said, according to a Seeking Alpha transcript. “I think 
that we can expand on our original programming, your thought frame from where we are today to probably as many as 20 original series. So the idea of launching original series or original season of content every two half weeks or so kind of getting into a regular drumbeat with consumer expectation around originals.”
Sarandos said Netflix has been able to quickly distinguish itself for its unique, original, and exclusive programming.
“I want to continue to expand on, but we’re starting with our original movies,” he explained. “The original movie strategy mostly is around I think the - what’s happening today is that movies are being nearly completely displaced in the culture by television. And I think it has less do to with the quality of television to the lack of quality movies and it does with a really lousy distribution model for movies.”
Netflix is considering opportunities.
“One of them was the Sony Starz deal, we had thought for the billion dollars that you spend on those deals over a three to five years of an output,” Sarandos said. “Maybe we could invest all or some of that billion dollars into trying to accelerate the distribution windows the way we did for original series and produced and released original films only for Netflix and not TV movies, but the kind of movies that would have come through those deals with real movie stars and real directors and produced for the cinema, but also available or primarily available or exclusively available on Netflix.”