Listening to customers is an incredibly rewarding practice in the loyalty marketing arena. That tried-and-true practice has paid handsome dividends in the form of brand loyalty at ShoeBuy, the e-commerce retail footwear and clothing site.
Shoebuy is in the news, having just acquired a minority stake in Boston Boot Company. The purchase expands Shoebuy into footwear manufacturing, and allows the company to directly deliver products directly to customers. Kavita Baball, ShoeBuy’s SVP of Customer Experience & Retention....