Brands are increasingly realizing the tremendous marketing and customer engagement potential of a solid loyalty program. Part of this growing awareness is due to the rising success of burgeoning loyalty programs appearing across a number of different industries, and now Ryder is proud to count itself among these ranks.
Ryder, a well-known operator of transportation supply chain management products and various rental truck services, has just announced that its loyalty program has officially reached 20,000 members. The program is called RedZone and much of its popularity stems from the flexibility and value it provides. Dollar for dollar, the program currently matches points with everything members spend on rentals and services.
And as the only loyalty program currently available for rental trucks, RedZone also strives to set itself apart from the competition in many ways.
“Being a leader in the trucking and logistics business, we have provided an innovative tool for our customers to consistently be rewarded by the constant use of our services,” Rich Mohr, Ryder Vice President & Global Product Manager for Rental Operations, told Loyalty360. “We know our customers and we know the value of their business. This allows us to provide a wide array of options for our customers to redeem their points. From large corporations to small mom and pop shops, this program gives everyone the opportunity to win.”
Ryder further builds on the value proposition of RedZone by giving members extra ways to earn points and rewards.
In addition to spend, RedZone also engages customers across channels by allowing them to participate in regular opinion polls. Members not only receive 50 bonus points, the feedback allows Ryder to continually enhance the customer experience if offers. Each month, RedZone members also earn 10% off their organization’s net rental spend in points. Finally, until the end of this month, new members will receive 400 bonus points and 20% off all merchandise just for signing up.
“We know businesses have a choice when searching for commercial vehicle rental providers, so this is our way of showing our customers that we appreciate their loyalty to Ryder,” Mohr continued.
Participation in the program is also simple. New member can easily register online for an account, which is accompanied by a streamlined portal that tracks points and rewards. This also eliminates the need for a physical membership card. After registration is complete, members can begin earning points immediately. Thousands of rewards from numerous categories including sporting goods, home decor, garden supplies, electronics, and lifestyle products are available.