Think about how many different rewards cards or loyalty programs you juggle. Do you have 5 or 10? Are cards stuffed in one place in your wallet, or do you have apps galore? Do you even know the answers to these questions?
Let’s face it: You, as a customer, may have reached your saturation point for signing up for rewards and loyalty programs. There is an opportunity for the customer experience to be optimized in an overarching way, so that the customer can still reap rewards, and companies can still connect in....