Today’s consumers crave instant gratification and demand an experience that is hassle-free and easy. Companies must keep up with trends that cater to convenience to stay competitive, as an easier experience with one brand can drive customers away from another.
For retailers specifically, an emerging trend is allowing customers to bypass the in-store shopping experience–which presents its own set of inconveniences and obstacles depending on the circumstances–with a same day pickup feature. Macy’s, Walmart, and Kroger....