1. Data Analytics
  2. 18 views

By Saswato Das, Head of Thought Leadership Content, SAP Are you ready for Big Data at the big screen? It’s true. Hollywood has discovered Big Data’s talents to determine how to distribute and promote movies. Advertisements viewers see before a movie is screened, and how that movie will be distributed later through channels like Netflix are all determined by data analysis. And with huge troves of data available to mine, marketers are becoming increasingly....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing