Social Media Plays Increasing Role in Capturing Brand Loyalty at Staples

For some loyalty marketers, social media is more prominent than in others. But at Staples, social media has taken on a larger role that impacts brand loyalty.
 
“Social media plays a significant role in our marketing and branding strategy,” Faisal Masud, Executive Vice President Global Ecommerce at Staples, explained to Loyalty360. “It has been growing....