Loyalty programs are ubiquitous, but in some verticals, they don’t exist, either because they don’t make sense, or because consumer laws or regulations forbid them. However, loyalty is still important to these companies and much effort is put forth in other kinds of initiatives.
Sybil Covell, director of client experience, and Joe Lynch, vice president for Western & Southern Life, spoke to Loyalty360 about loyalty in the financial services space.
How....