Companies

Lenati

Lenati is a specialized management consulting firm that designs, implements and optimizes marketing and sales for companies who want to build a stronger connection to the customer. We have assembled a deeply experienced group of professionals blending both consulting and industry backgrounds that help us deliver innovative solutions that can help your organization make an immediate impact in the… Read More

Lenati is a specialized management consulting firm that designs, implements and optimizes marketing and sales for companies who want to build a stronger connection to the customer. We have assembled a deeply experienced group of professionals blending both consulting and industry backgrounds that help us deliver innovative solutions that can help your organization make an immediate impact in the marketplace. Clients bring us in when they want someone to build a strategy and think about how it will land. It’s not all execution and not all strategy; it’s the right mix of both.

Lenati provides a full suite of consulting services to specifically address the needs of retention marketing teams, including:
•    Customer experience mapping
•    Retention strategy design and implementation
•    Identification of retention and attrition drivers
•    Relationship marketing optimization
•    Loyalty program design and implementation

With deep experience in Loyalty program design, we help teams address common loyalty program challenges, including:
•     New program strategy & design
•     Low customer engagement and redemption activity
•     Low program ROI
•     Disconnected customer experience
•     Program re-launch or redesign

Back To Results

Locations

Main Location

1300 Dexter Ave N
Seattle, WA 98109

Visit Website

San Francisco

75 Broadway, Suite 202
San Francisco, CA 94111

Industry

Professional Services

Industries Served

Consumer Packaged Goods, Education, Financial Services / Banking, Fuel / Utilities, Healthcare, Insurance, Media, Non-profit, Professional Services, Retail, Sports / Entertainment, Technology, Telecommunications, Travel / Hospitality, Other

Size

50 - 249 Employees

Responsiblity

B to B

Revenue

$11 - $50 Million

Secret Shopper

CRM - Platform

Our team is able to assist you in assessing the appropriate technical platforms to effectively execute your CRM strategy.  Our services include: Mobile experience strategy definition CRM & Marketing automation platform selection & deployment support Loyalty program platforms Business intelligence platforms

Our team is able to assist you in assessing the appropriate technical platforms to effectively execute your CRM strategy.  Our services include:

  • Mobile experience strategy definition
  • CRM & Marketing automation platform selection & deployment support
  • Loyalty program platforms
  • Business intelligence platforms

CRM - Strategy/Consultation

• Organization design • CRM strategy and program definition • Process improvement • Contact strategies • Program integration & consolidation

• Organization design
• CRM strategy and program definition
• Process improvement
• Contact strategies
• Program integration & consolidation

Research

Lenati understands the day-to-day product marketing and management decisions that research needs to inform.  Lenati can work with your research vendor or one of our partners to: • Overhaul tracking studies to inform key business decisions • Design investigatory studies (market assessments, ethnography, concept testing) • Design/apply innovative research methods (online community insights, participatory research)

Lenati understands the day-to-day product marketing and management decisions that research needs to inform.  Lenati can work with your research vendor or one of our partners to:
• Overhaul tracking studies to inform key business decisions
• Design investigatory studies (market assessments, ethnography, concept testing)
• Design/apply innovative research methods (online community insights, participatory research)

Channel Programs

Acquisition / Direct Marketing

Lenati can arm you with a comprehensive Customer Acquisition Strategy that combines better segmentation with a deep understanding of customer influences and the customer journey to ensure your marketing investments yield maximum results for your dollar.  Our services include: • Segmenting for Acquisition • Customer Influence Modeling • Customer Journey Mapping • Acquisition Pathways

Lenati can arm you with a comprehensive Customer Acquisition Strategy that combines better segmentation with a deep understanding of customer influences and the customer journey to ensure your marketing investments yield maximum results for your dollar.  Our services include:
• Segmenting for Acquisition
• Customer Influence Modeling
• Customer Journey Mapping
• Acquisition Pathways

B to B Programs

Lenati has deep experience building marketing solutions for B to B customers.  Our services include: • Holistic retention strategy design • Loyalty program evaluation and design • Retention & Loyalty program implementation and execution • Customer segmentation • Go-to-market strategy definition

Lenati has deep experience building marketing solutions for B to B customers.  Our services include:
• Holistic retention strategy design
• Loyalty program evaluation and design
• Retention & Loyalty program implementation and execution
• Customer segmentation
• Go-to-market strategy definition

Customer Experience Management

We enable our customers to deliver the ideal customer experience to drive improved retention & loyalty.  Our services include: • Assessment of the current customer experience • Ideal customer journey creation • Experience opportunity identification and recommendations

We enable our customers to deliver the ideal customer experience to drive improved retention & loyalty.  Our services include:
• Assessment of the current customer experience
• Ideal customer journey creation
• Experience opportunity identification and recommendations

Consulting

We are a management consulting firm that designs, implements and optimizes marketing and sales solutions for companies that want to build stronger customer connections.

We are a management consulting firm that designs, implements and optimizes marketing and sales solutions for companies that want to build stronger customer connections.

“Lenati is the brightest and most professional consulting organization with which I have ever worked. They brought a perspective and expertise to our CRM initiative that clearly demonstrates why they are leaders in the market. I highly recommend Lenati.” - Vicki Sewell, Senior Vice President, Inovis, Inc

“Lenati is the brightest and most professional consulting organization with which I have ever worked. They brought a perspective and expertise to our CRM initiative that clearly demonstrates why they are leaders in the market. I highly recommend Lenati.”
- Vicki Sewell, Senior Vice President, Inovis, Inc

"T-Mobile found Lenati to be an outstanding partner in building a loyalty strategy and program construct. Lenati cut through complex challenges and found innovative solutions to the hard problems. They understood the importance of listening to the customer, creating measurable goals and synthesizing data to deliver solid strategies and recommendations. Lenati is refreshing from many other consultants because they always… Read More

"T-Mobile found Lenati to be an outstanding partner in building a loyalty strategy and program construct.

Lenati cut through complex challenges and found innovative solutions to the hard problems. They understood the importance of listening to the customer, creating measurable goals and synthesizing data to deliver solid strategies and recommendations.

Lenati is refreshing from many other consultants because they always make their clients look good. They are true partners."

– Gayle Bock, Loyalty Director, T-Mobile

The CX/Loyalty Connection

As the battle for customers escalates, companies have turned to traditional marketing tactics such as special offers and promotions to lure customers away from the competition. However, acquiring customers is…Read More

Lenati’s Paul Conder Leading Workshop on Customer Experience and Customer Loyalty

Paul Conder’s workshop on “The CX Loyalty Connection” at the Engagement & Experience Expo in Dallas has sparked conversation regarding customer experience and customer loyalty: …Read More

Designing the Right Rewards Program for High-Tech Companies

Tech Customer Engagement & Objectives The high-tech industry is fast paced and highly competitive. Technologies constantly evolve, ushering in new entrants, and an ever-changing landscape that makes it difficult to…Read More

Design Thinking and CX

There has been a great deal written about “design thinking” in the past few years.  Much focus has been placed on its value in helping define business…Read More

Designing the Right Rewards Program for Retail Customers

The first step in developing an effective rewards program is to understand the customer and how they engage within the industry. The retail industry is a highly competitive landscape full…Read More

Designing the Right Rewards Program for Banking & Financial Institutions

Banking Customer Engagement & Objectives The banking industry has changed dramatically over the past ten years, given the new regulatory environment, increasing competition from nontraditional players (credit unions, PayPal, Bit…Read More

Ten Guiding Principles of Customer Experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are ramping…Read More

Harnessing the Power of Social Media to Drive Customer Retention & Loyalty

One in five customers use social media to engage with a brand after a purchase to make sure they are getting as much value out of their product or service…Read More

What’s an Experience Worth?

All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity.  I can’t think of any exceptions, past or present. …Read More

T-Mobile and Lenati Present: The Science Behind Creating an Integrated Loyalty Strategy

T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs,…Read More

Loyalty Expo Session Showcases the Science Behind Creating an Integrated Loyalty Strategy

T-Mobile’s “Uncarrier” Rebranding Provides a Rich Example of How to Weave Diverse Tactics into a Truly Integrated Loyalty Strategy What is the key challenge in loyalty…Read More

Choosing a Marketing Automation Platform, Part 2

Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms…Read More

Are You Ready for Marketing Automation?

Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge.  In February 2013, ClickZ published a study…Read More

Customer Journey Mapping

Making connections with customers in this complex world is a challenge marketers face on a daily basis. With the invention of new technologies and devices the multi-channel approach has grown…Read More

The Cloud’s Silver Lining for Resellers:  Long-term Customer Relationships

Who wins in a cloud-delivered world?  Clearly, and deservedly so, customers stand to benefit the most through choice.  The customer benefits when their software vendor or partner presents…Read More

Loyalty Expo Session Showcases the Science Behind Creating an Integrated Loyalty Strategy

T-Mobile’s “Uncarrier” Rebranding Provides a Rich Example of How to Weave Diverse Tactics into a Truly Integrated Loyalty Strategy What is the key challenge in loyalty…Read More

The CX/Loyalty Connection

As the battle for customers escalates, companies have turned to traditional marketing tactics such as special offers and promotions to lure customers away from the competition. However, acquiring customers is…Read More

Lenati’s Paul Conder Leading Workshop on Customer Experience and Customer Loyalty

Paul Conder’s workshop on “The CX Loyalty Connection” at the Engagement & Experience Expo in Dallas has sparked conversation regarding customer experience and customer loyalty: …Read More

Designing the Right Rewards Program for High-Tech Companies

Tech Customer Engagement & Objectives The high-tech industry is fast paced and highly competitive. Technologies constantly evolve, ushering in new entrants, and an ever-changing landscape that makes it difficult to…Read More

Design Thinking and CX

There has been a great deal written about “design thinking” in the past few years.  Much focus has been placed on its value in helping define business…Read More

Designing the Right Rewards Program for Retail Customers

The first step in developing an effective rewards program is to understand the customer and how they engage within the industry. The retail industry is a highly competitive landscape full…Read More

Designing the Right Rewards Program for Banking & Financial Institutions

Banking Customer Engagement & Objectives The banking industry has changed dramatically over the past ten years, given the new regulatory environment, increasing competition from nontraditional players (credit unions, PayPal, Bit…Read More

Ten Guiding Principles of Customer Experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are ramping…Read More

Harnessing the Power of Social Media to Drive Customer Retention & Loyalty

One in five customers use social media to engage with a brand after a purchase to make sure they are getting as much value out of their product or service…Read More

What’s an Experience Worth?

All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity.  I can’t think of any exceptions, past or present. …Read More

T-Mobile and Lenati Present: The Science Behind Creating an Integrated Loyalty Strategy

T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs,…Read More

Choosing a Marketing Automation Platform, Part 2

Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms…Read More

Are You Ready for Marketing Automation?

Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge.  In February 2013, ClickZ published a study…Read More

The Cloud’s Silver Lining for Resellers:  Long-term Customer Relationships

Who wins in a cloud-delivered world?  Clearly, and deservedly so, customers stand to benefit the most through choice.  The customer benefits when their software vendor or partner presents…Read More

Customer Journey Mapping

Making connections with customers in this complex world is a challenge marketers face on a daily basis. With the invention of new technologies and devices the multi-channel approach has grown…Read More

Our Members

Marc Steiner

Principal

Clay Walton-House

Senior Manager, Retention & Loyalty Services

Paul Conder

Principal

Antje Helfrich

Manager

Kirk Johnson

Partner

On-Demand Webinars

Contact Information

Marc Steiner
Principal
206-349-3410