At EMC, Brand Loyalty is a Result of Allowing Customers to Drive the Company
l360Insider

EMC is a multinational corporation that provides customers with cloud computing, data storage, and technology solutions. For more than 30 years, the company has worked with customers in every industry, from startups to the Fortune Global 500. Allowing customers to drive the company has resulted in superior brand loyalty at EMC. Loyalty360 recently spoke with Kevin Scanlon, EMC’s Senior Director of Total Customer Experience, to learn more about the company’s unique process....

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