For McDonald’s, 2016 began much better than 2015. The global iconic company has made great strides in its turnaround plan, taking positive steps to securing more brand loyalty.
McDonald’s CEO Steve Easterbrook is very excited about the company’s progress, evidenced by his comments during Monday’s fiscal fourth-quarter conference call.
“We begin 2016 in a much better place than we were 12 months ago,” Easterbrook said, according to Seeking Alpha. “Today, we are more aligned to the system....