Webinar Topic

Social Media Research: How Social Media Segmentation Will Change Your Future Marketing Strategy

  • December 15, 2011

In this webinar, Aimia, incorporating Carlson Marketing, shared its proprietary research on Social Media and its ability to build stronger relationships between consumers and brands. They highlighted the distinctive social media personas and presented strategies and methods to engage with each ty... Read More

Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined

  • December 06, 2011

1 PM ETIf Word of Mouth is the oldest form of marketing, then amping up your WOM with customer engagement, social referrals, analytics, measurable results and virality is the newest. Everyone’s been talking about it, but it you haven’t been listening, now’s the time. Maybe you&r... Read More

Customer Analytics Drive Loyalty, not Loyalty Programs

  • November 29, 2011

Due to some unfortunate circumstances, this webinar has been postponed. We will post the rescheduled date as soon as it is determined. Our apologies for any inconvenience this may have caused.In today’s landscape of empowered customers, dizzying technological advancements and globalization,... Read More

Boost ROI with Your Loyalty Technology Platform: 5 Must-Have Technology Innovations that Drive Results

  • November 17, 2011

1:00 p.m. ETCompanies often design loyalty programs in a vacuum. They issue RFP requirements based on an internal perspective of possibilities that ultimately fall short of delivering a best-in-class loyalty program. If your organization is looking to initiate it’s first customer loyalty st... Read More

Moving Beyond Transactional Loyalty

  • November 02, 2011

1:00 p.m. ETJoin Phil Rubin, CEO, rDialogue and Megan DeCosta, SVP, Loyalty for Citi Retail Partner Cards as they address one of the most relevant and pressing issues for marketers today: emotional, brand-focused loyalty. Their presentation will address the increasing emphasis within loyalty mark... Read More

Looking Inside the Consumer Wallet – Current Spending Trends and Key Insights to Drive Customer Loyalty in a Competitive Environment

  • October 31, 2011

1:00 p.m. ETIn this webinar, we will examine the importance of identifying consumer spending trends in near real time to optimize a customer centric loyalty strategy.Despite recent retail sales growth, we are in a more challenging time for acquisition and loyalty marketing – marketers must ... Read More

The Alterian Brand Relevancy Tour; Unveiling the Consumer Perception Index

  • October 25, 2011

What is The Consumer Perception IndexThe Consumer Perception Index is a consumer analysis of direct mail, email and social marketing efforts of Chicago’s top brands such as Kraft, McDonald's and Walgreens. After the unveiling, we’ll be sharing strategies on how to improve your efforts... Read More

Integrating Social Media and Traditional Marketing: Challenges for the CMO and CIO

  • October 25, 2011

The explosion of social media has triggered an avalanche of new data and new technologies. All marketers, and loyalty marketers in particular, are struggling with integrating these data and new technologies into their existing marketing infrastructure. And, the pace of change will only acce... Read More

Unlock the Power of Your Customer Data

  • October 19, 2011

1:00 p.m. ETYou won’t want to miss this webinar preview of the upcoming Engagement Expo session, Customer Data, Segmentation & Analysis: Driving Engagement and Customer Strategy.Session panelists David Sims, Vice President, CRM for General Nutrition Centers (GNC) and Sarah Mendez, Direc... Read More

How to Leverage Loyalty in a Tough Economy: Special Post-Durbin Insight for Financial Institutions & Why Now is the Time to Launch a Loyalty Program!

  • October 18, 2011

1:00 p.m. ETSign up today for a complimentary webinar highlighting the latest research about the Durbin amendment and the resulting opportunities for loyalty programs.  If you are a financial institution and have been on the fence about whether to offer a rewards program or not – you d... Read More

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