Webinar Topic

How Integrated Marketing Management (IMM) Drives Customer Loyalty

  • August 16, 2012

This webinar was held August 16, 2012. Simpler times where some of the biggest challenges in Loyalty Marketing consisted of worrying about clean name and address data or issuance of timely points balances are over.  Marketing accountability is stressing organizations to have an unpreced... Read More

Omnichannel Loyalty = Maximizing Your Customers Experience

  • August 09, 2012

AUGUST 9 20121 PM EST Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together.Omnichannel loyalty (OCL) is a customer-centric appr... Read More

The Loyalty Revolution: Leveraging Data to Drive More Valuable Customer Relationships and Loyalty through Relevance

  • July 24, 2012

JULY 24, 2012Today and in the future loyalty is increasingly intertwined with CRM in  ways very different than the original frequent flyer programs launched 30+ years ago.  Join Phil Rubin of rDialogue and Bernard Chung of SAP in this webinar that outlines both the future of loyalty and... Read More

Creating a Cadence of Communications with your Customers

  • July 19, 2012

JULY 19 2012More than 900 million people are active on Facebook each month. YouTube users spend a total of 2.9 billion hours per month, which equates to 326,294 years. 175 million tweets are sent each day. Clearly, we are bombarded by messages. The explosive growth of social and mobile have escal... Read More

Loyalty Solution Design…Best Practices on the Road to Decision, Launch, or Revision

  • June 19, 2012

JUNE 19 2012Increasingly marketers are saying that they need to revise their loyalty programs because of a failure of good deliberate design at their inception.  This presentation reveals the key considerations for anyone planning to build, change or exit a loyalty strategy.  It focuses... Read More

Building Loyalty with the Power of Promotion

  • June 07, 2012

JUNE 7 2012Are you searching for that one great idea to create immediate engagement with your customers?Join us to learn how you can use promotions as a core mechanism to build customer loyalty.Promotions play a big part in the success of many brands’ marketing initiatives and have attracte... Read More

Mobilizing Your Loyalty Program

  • May 22, 2012

MAY 22 2012The average U.S. household is enrolled in more than 18 loyalty rewards programs. Mobile Marketinghas emerged quickly as a tool of unique power and value across multiple industries, particularly for customer loyalty programs.  Whether it’s acquiring new customers or turning c... Read More

2020 – Top 10 Predictions for Loyalty Marketing and Tomorrow’s Consumer

  • May 10, 2012

Courtesy of TIBCO Loyalty Lab, this on-demand webinar is open to Loyalty 360 members and non-members through December 31, 2012! As always, members will have continued access to the playback via their membership. Copy and paste the following link into your browser to access the complimentary webin... Read More

Transforming Raw Customer Data Into Insight- Practical Techniques You Can Apply Right Now!

  • May 03, 2012

Marketers are collecting tons of data on their customers, yet mass marketing is still a norm.  One-to-one messaging is the pinnacle, but where do you start?   The answer is customer insight.   This webinar is designed to help you leverage your data so you can understand your cu... Read More

Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty

  • April 26, 2012

Presented by Barry Kirk, VP of Loyalty & Motivation - Bunchball People have fundamental needs and desires - for reward, status, achievement and competition, among others. Games have long been a place where those needs have been met.  But how do you satisfy these needs outside of actual ... Read More

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