YEAR
Webinar Topic
Harnessing Data: Driving Customer Engagement with Rebate Programs

Harnessing Data: Driving Customer Engagement with Rebate Programs

  • October 28, 2014

Webinar: Data Analytics / Customer EngagementPresented on October 28, 2014 at 1:00 PM EDT According to a recent Nielsen study, 76 percent of brands feel improving promotion effectiveness is their biggest challenge moving into 2015.Data collection and analysis has become increasingly critical... Read More

Text Analytics 101: Watch Your Language

Text Analytics 101: Watch Your Language

  • October 23, 2014

Webinar: Data Analytics / CEM  Presented on October 23, 2014 at 1:00 PM EDT  Words possess the power to lift you up—and break you down. Especially the words of your customers. Regardless of sentiment, they relay an important message about your brand. Companies equipped t... Read More

Six Best Practices To Translate Your Customer Experience Vision Into Powerful Front-line Behaviors

Six Best Practices To Translate Your Customer Experience Vision Into Powerful Front-line Behaviors

  • October 21, 2014

What do great brands like L.L. Bean, Apple, and Ritz-Carlton have in common?They understand that the most powerful customer experience asset they own are their people. When they are engaged, enabled and energized, they are the brand in action – delivering differentiated experiences in every... Read More

So you want to get personal?

So you want to get personal?

  • October 07, 2014

Topic: CEMTo be presented on October 7, 2014 at 1pm EDTIt is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us today is what exactly is a great customer experience an... Read More

Is There a Gap in Your Marketing Foundation Technology?

Is There a Gap in Your Marketing Foundation Technology?

  • October 02, 2014

Webinar: CEM / Customer EngagementTo be presented on October 2, 2014 at 1 PM EDTMany marketers have seen the vision for customer engagement.  They understand the need to provide cross-channel customer engagement throughout the customer’s journey.  They understand it and want it.&n... Read More

Best Practices for Reaching the Connected Traveler

Best Practices for Reaching the Connected Traveler

  • September 30, 2014

Webinar: CEM / Customer SatisfactionPresented on September 30, 2014 at 1 PM EDTToday’s connected consumer is turning to digital devices seeking solutions to travel challenges that used to be the primary domain of customer service staff.  Whether dreaming about travel destinations,... Read More

Why Mobile Should Be at the Core of Your Omni-Channel Personalization Strategy

Why Mobile Should Be at the Core of Your Omni-Channel Personalization Strategy

  • September 23, 2014

Webinar: Content Marketing  Presented on September 23, 2014 at 1 pm EDTWebsite, in-store, email, social…you’ve think you’ve got your bases covered for an omni-channel marketing strategy.  But are you taking advantage of everything that the mobile phone offers in ... Read More

How UFC and Nestlé Purina Green Lighted Their Loyalty Programs

How UFC and Nestlé Purina Green Lighted Their Loyalty Programs

  • September 18, 2014

Webinar: Loyalty / Rewards ProgramsTo be presented on September 18, 2014 at 1 PM EDTBrands are increasingly developing multichannel loyalty offerings to reach and retain customers. As a result, consumers are demanding more than just a traditional spend and get loyalty program. Eighty-four percent... Read More

Improving Customer Experience and Loyalty through Real-Time Marketing

Improving Customer Experience and Loyalty through Real-Time Marketing

  • September 16, 2014

Webinar: CEM / CRMPresented on September 16, 2014 at 1:00 PM EDTWhat drives customer loyalty? Consistently great customer experience, personalized products and services, value and convenience. Real-time marketing is a growing area where technology and analytics can rapidly make decision... Read More

Want Customers? Get Engaged!

Want Customers? Get Engaged!

  • September 11, 2014

Webinar: Customer Engagement Presented on September 11, 2014 at 1 PM EDTThe revolution in new communication technologies (social networks, mobile apps, and even wearable tools) has dramatically changed the way in which customers relate to businesses. The balance of power has shifted to ... Read More

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