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Get Smart: Differentiate Your Loyalty Programs with Customer Intelligence

Get Smart: Differentiate Your Loyalty Programs with Customer Intelligence

  • April 21, 2011

Guest speaker, Forrester Research Inc. Researcher Emily Murphy will open this session by discussing three key reasons why loyalty programs often fail and how loyalty marketers can “get smart” with customer intelligence to overcome these challenges and differentiate from the me-too off... Read More

Transparency, Trust, and Customer Feedback

Transparency, Trust, and Customer Feedback

  • April 13, 2011

Wednesday, April 13, 2011 @ 2 p.m. EasternIn this highly-anticipated Webinar sponsored by Vovici, hear from Don Peppers, acclaimed author and founding partner of the Peppers & Rogers Group, the world’s premier customer-centered consultancy.In this Webinar Don Peppers, along with Jeffr... Read More

How Customer Intelligence Increases Marketing Contribution to Profitability

How Customer Intelligence Increases Marketing Contribution to Profitability

  • April 07, 2011

Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success. However, many marketers are confused about the meaning of customer intelligence.  While many companies have copious amounts of data stored in a variety of applicat... Read More

Forrester's Marketing Forum 2011

Forrester's Marketing Forum 2011

  • April 05, 2011

April 5-6, 2011San Francisco, CAJust when you got used to the online marketing practices of the first digital decade, that world is ending. Rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products. From connected TVs ... Read More

The Gift Card, Gift Voucher and Reloadable Card Summit

The Gift Card, Gift Voucher and Reloadable Card Summit

  • March 30, 2011

March 30, 2011Lancaster, LondonJoin Loyalty 360 President and CEO Mark Johnson as he moderates the “Loyalty Schemes and Customer Experiences that Attract Customers and Keep them Coming Back” session, Wednesday 30 March, 2011. This session will cover effective customer experience enhan... Read More

Know thy Customer: Why Loyalty Requires Deep Customer Knowledge

Know thy Customer: Why Loyalty Requires Deep Customer Knowledge

  • March 10, 2011

Thursday March 10th, 1 PM ETAs Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze and apply knowledge about their customers.  This is especially true for Loyalty Program initiatives, where the application of Customer Intelligence i... Read More

Igniting a Customer Centric Culture

Igniting a Customer Centric Culture

  • March 09, 2011

Thursday, March 9, 2011 2PM ETBuilding a customer-centric culture is about more than directing the efforts of front-line employees. This one-hour webinar presentation will detail how a solid strategy that combines executive support, easily understandable metrics and elements of self-empowerme... Read More

How Much Is Your Text Worth? – How Text Analytics Can Save you Millions of Dollars

How Much Is Your Text Worth? – How Text Analytics Can Save you Millions of Dollars

  • February 24, 2011

Time: 1 -2 PM ETWe are entering the age of the Super-Empowered Customer. As consumers continue to utilize product review websites, blogs, and social media platforms like Facebook and Twitter, managing your customer feedback becomes more and more difficult. Mindshare’s text analytics technol... Read More

Changing Channel Strategies: Using Targeted and Segmented Communications to Connect with your Channel Reps

Changing Channel Strategies: Using Targeted and Segmented Communications to Connect with your Channel Reps

  • February 10, 2011

February 10th, 1 PM ETWith accelerated timelines, fewer people and smaller budgets, the challenge to drive results has become more difficult. How can you get the most from your channel partners and reps? How can you connect them to your goals, your messages and your brand? The foundation of succe... Read More

How to Engage Customers’ Trusted Networks through Referral and Recommendation Marketing to Fuel Growth

How to Engage Customers’ Trusted Networks through Referral and Recommendation Marketing to Fuel Growth

  • January 27, 2011

1 - 2 PM ETConsumer propensity to rely on trusted advisors in the purchase decision lifecycle has fluctuated over the years. According to the latest Nielsen Global Online Consumer Survey recommendations from personal acquaintances or opinions posted by consumers online are the most trusted f... Read More

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Membership and Pricing
Membership and Pricing

WEBINARS

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

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