YEAR
Webinar Topic
Customer Analytics Drive Customer Loyalty, not Loyalty Programs

Customer Analytics Drive Customer Loyalty, not Loyalty Programs

  • March 08, 2012

In today’s landscape of empowered customers, dizzying technological advancements, and globalization, companies have to work even harder to engage with customers—let alone keep them loyal. Businesses are awakening to the reality that in order to survive and thrive, customer loyalty i... Read More

T-Mobile Case Study: Cultivating Customer and Employee Enthusiasm through Referral Marketing

T-Mobile Case Study: Cultivating Customer and Employee Enthusiasm through Referral Marketing

  • March 01, 2012

T-Mobile USA – America’s magenta mobile upstart – rode a wave of impressive year-on-year growth through 2008, then faced new challenges as the industry-wide boom slowed and the market approached saturation. The name of the game switched from acquisition to retention, and the CRM... Read More

Getting Behind the Customer Experience Wheel

Getting Behind the Customer Experience Wheel

  • February 21, 2012

1:00 p.m. ETNancy Porte, VP of Customer Experience for Vovici, shares some of the lessons she’s learned in her first 18 months as the leader of Vovici’s cross-department effort to better measure, manage and improve the customer experience of Vovici clients. To assist you with your Voi... Read More

Untangling the Customer Loyalty Conundrum

Untangling the Customer Loyalty Conundrum

  • February 16, 2012

1:00 PM ESTLoyalty programs are everywhere but lack serious differentiation - simply propagating a downward spiral of discount addiction and margin dilution. To understand the current state of loyalty and how marketers innovate around loyalty SAP commissioned Forrester Consulting to conduct an ex... Read More

New Member Engagement: Discover a New and Proven Approach to Improving Relationship Value

New Member Engagement: Discover a New and Proven Approach to Improving Relationship Value

  • February 15, 2012

1:00PM ESTPresented by Michael O’Brien, VP, Strategic Solutions – Fiserv, and David King, EVP - Fulcrum• What if you could predict, at the beginning of a relationship, which members are going to be the most valuable 12 months from now? • What if, based on that predictio... Read More

Monetizing Loyalty Marketing Assets: A Conversation with Best Buy

Monetizing Loyalty Marketing Assets: A Conversation with Best Buy

  • January 31, 2012

1:00 PM EST At the heart of any rewards currency is customer value: what motivates your customers and how do you create relevant offers to keep them engaged? Loyalty marketers immersed in bettering their programs understand that creating the best user experience often can be at odds with min... Read More

The 8 Building Blocks of World Class Customer Advisory Councils

The 8 Building Blocks of World Class Customer Advisory Councils

  • January 13, 2012

12-1pm ESTFee: $25 | All registrants will receive a copy of Sean Geehan's book: The B2B Executive PlaybookIn this Webinar Rob Urbanowicz, Principal at Geehan Group will present the 8 Building Blocks of World Class Customer Advisory Boards.Many companies have tried to launch a successful Customer ... Read More

The POS Gateway: The Evolving Mobile Shopping Experience and its Impact on the POS

The POS Gateway: The Evolving Mobile Shopping Experience and its Impact on the POS

  • January 10, 2012

1:00 p.m. ESTRick Oglesby will guide us through how digital wallets are about to help increase the demand of NFC-enabled point of sale devices in the United States. Merchants and payments firms that are unprepared will suffer. This webinar will detail the transformation of today’s point-of-... Read More

Social Media Research: How Social Media Segmentation Will Change Your Future Marketing Strategy

Social Media Research: How Social Media Segmentation Will Change Your Future Marketing Strategy

  • December 15, 2011

In this webinar, Aimia, incorporating Carlson Marketing, shared its proprietary research on Social Media and its ability to build stronger relationships between consumers and brands. They highlighted the distinctive social media personas and presented strategies and methods to engage with each ty... Read More

Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined

Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined

  • December 06, 2011

1 PM ETIf Word of Mouth is the oldest form of marketing, then amping up your WOM with customer engagement, social referrals, analytics, measurable results and virality is the newest. Everyone’s been talking about it, but it you haven’t been listening, now’s the time. Maybe you&r... Read More

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