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Carlos Dunlap-Beard, VP, Loyalty Solutions, Clarus Commerce
Carlos Dunlap-Beard is the VP, Loyalty Solutions at Clarus Commerce, the only company solely focused on building, managing, and optimizing customizable premium loyalty programs for retailers. Carlos has spent the past 25 years cultivating a rich background in B2C/B2B engagement strategies, direct marketing, business development, customer acquisition, customer loyalty, data analysis and strategic marketing through several key posts within loyalty marketing agencies. A proven marketing strategist and consumer engagement thought leader, Carlos has authored dozens of articles, blogs, and webinars on various topics focused around program design, customer experience, member engagement and loyalty marketing best practices. He has also been featured in numerous publications and spoken at many conferences and events.