Amazon is bringing back its biggest shopping event of the year, with Prime Day running from June 23 through June 26 and offering millions of deals exclusively for Prime members. This year’s event expands to four days, giving shoppers more time to save on everything from electronics and fashion to groceries, home essentials, and back-to-school necessities. To keep the experience fresh, new deals will be introduced throughout the event, with limited time offers dropping as frequently as every five minutes during select periods. 

One of the biggest highlights is the return of “Today’s Big Deals,” a series of themed deal drops featuring popular brands and new product launches across categories such as technology, beauty, kitchen, apparel, and outdoor living. Members can also find discounts on Amazon-exclusive products, newly released items, and seasonal essentials, while students and young adults can access additional savings through Prime for Young Adults. 

To help shoppers navigate the event, Amazon is rolling out new AI-powered shopping tools through Alexa, including personalized deal recommendations, price-drop alerts, and access to historical pricing data. As Prime Day continues to evolve beyond a traditional sales event, Amazon is positioning it as a broader membership experience designed to deliver value across shopping, entertainment, groceries, and everyday services. 

Learn more here: Mark Your Calendars: Amazon Announces Prime Day Event from June 23–26, with Millions of Exclusive Deals for Prime Members 
 

McDonald’s Offering New Meals and Collectibles to Celebrate FIFA World Cup  

As excitement builds for FIFA World Cup 26, McDonald’s is giving soccer fans new ways to celebrate the tournament both on and off the field, as QSR Magazine notes. The company is launching a series of limited-time menu offerings, collectibles, and interactive experiences designed to bring fans closer to the action, which includes everything from special meals and memorabilia to family-focused promotions. 

Leading the lineup is the FIFA World Cup 26 Meal, which pairs classic McDonald’s favorites with collectible cups featuring some of the sport’s biggest names alongside iconic McDonald’s characters. McDonald’s is also extending the celebration to younger fans through a special Happy Meal program featuring soccer-themed Squishmallows collectibles and interactive digital experiences. Beyond the restaurant, McDonald’s is creating opportunities for fans to engage with the tournament through exclusive app rewards, community activations, and special events.  

“At McDonald’s, magic happens when families, friends, and fans come together and celebrate with the people they love. Partnering with the FIFA World Cup 26 allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game,” said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s. “As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute with limited-time meals and keepsakes so fans of all ages can be part of the excitement all tournament long and beyond.” 

Learn more here: McDonald’s Brings World Cup Fever to Restaurants with New Meals and Collectibles - QSR Magazine 
 

Target Circle Deal Days Event Gives Loyalty Members Exclusive Access to Discounts on Summer and Back-to-School Deals 

Target has announced its upcoming Target Circle Deal Days event, offering loyalty members exclusive access to discounts on a wide range of products spanning apparel, home goods, beauty, toys, school supplies, and everyday essentials. The event is designed to help consumers tackle both summer purchases and back-to-school shopping in a single savings-focused experience.  

Shoppers can expect deals on categories that are top of mind this time of year, including backpacks, dorm-room essentials, kitchen appliances, bedding, clothing, outdoor recreation products, and beauty items. Beyond product discounts, Target is using the event to highlight the growing role of its loyalty ecosystem. Members can access exclusive perks, while students, teachers, military families, and subscribers to Target’s premium membership tier will have opportunities to unlock additional savings and benefits. 

"Busy families are looking for ways to save money as they balance summer plans with back-to-school and college prep, and we're meeting that need without compromising on the style and fun we know they love about Target," said Sarah Travis, executive vice president and chief digital and revenue officer, Target. "We're obsessed with the details — from quality products and the latest trends to exceptional value and joyful experiences — because that's what makes Target a true destination for families as they celebrate summer, get ready for the school year ahead and prepare for what's next, whether that's in the classroom, the dorm room or anywhere in between." 

Learn more here: New, Deep Savings for Back-to-School and Summer: Target Circle Deal Days Delivers Value with Style 

Among the new offerings are complimentary wellness and pet-care benefits through TELUS Health, including access to virtual counselling and veterinary consultations. The company has also introduced new partnerships aimed at helping customers save on daily expenses and travel, including a complimentary one-year Skip+ membership and a car rental credit through Turo. These additions are designed to give members practical ways to save while integrating TELUS Rewards into more aspects of their daily lives. 

"TELUS Rewards is built on the simple belief that our customers deserve more," said Zainul Mawji, Executive Vice President & President, TELUS Consumer Solutions. "We're constantly looking for new ways to make the program even better and deliver more benefits, savings and experiences that matter to Canadians – and these latest enhancements are a direct reflection of that commitment. These rewards build on what TELUS customers already enjoy: Canada's most reliable internet technology and most awarded mobile network, with transparent billing and long-term price certainty. It's our way of saying thank you for continuing to choose TELUS." 

Learn more here: Unmatched, Unbeatable: TELUS Rewards earns global loyalty award recognition and unveils massive program enhancements 

Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus-inspired hospitality to a wider range of university markets. Building on the momentum of Graduate by Hilton, the new brand offers a more flexible and scalable model aimed at serving travelers visiting college communities, including students, families, alumni, sports fans, and business travelers. Hilton expects significant long-term growth for the brand, with the first property anticipated to open in 2027 and expansion potential reaching 400 to 500 hotels over time. Designed specifically for campus-driven destinations, properties will feature social gathering spaces inspired by off-campus hangouts, guest rooms designed to support both work and leisure, and food-and-beverage concepts tailored to the rhythms of college communities. As the brand grows, guests will also be able to earn and redeem points through Hilton Honors, giving members access to campus-connected experiences while benefiting from Hilton’s global loyalty platform. 

“We saw a clear opportunity to bring the energy, design and experiences people love about campus communities to more university towns with this new brand. Undergraduate by Hilton unveils an exciting new era of college‑town hospitality, expanding how we show up for campus-connected travelers – offering more stay options while supporting disciplined, long‑term growth across our portfolio,” said Chris Nassetta, president and CEO, Hilton. “Undergraduate reflects the ongoing momentum of our Lifestyle portfolio, which is one of the most dynamic areas of expansion for our company as we plan to grow to offer 700 Lifestyle hotels globally by 2028, with 60 opening this year alone.” 

Learn more here: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth 
 

SIXT USA Offering Flat-Rate Fuel Deal to SIXT ONE Members During June  

SIXT USA is helping travelers take some of the guesswork out of summer road trips by extending its popular flat-rate fuel offer through June 30. Available exclusively to SIXT ONE members, the promotion allows renters to prepay for a full tank of gas for $49.99 on qualifying rentals across all vehicle classes and U.S. locations. 

The extended promotion reflects SIXT’s broader effort to deliver tangible value through its free SIXT ONE loyalty program. In addition to the prepaid fuel benefit, members who book directly through SIXT can access perks such as discounts of up to 20% based on status level, faster pickup experiences, accelerated rewards earning, complimentary upgrades, and points that can be redeemed on future rentals.  

"The response to this offer has been tremendous, and as we kick off the summer travel season, we are extending our flat-rate fuel offer through June because we know fuel costs are top of mind,” said Tom Kennedy, President, SIXT North America. “SIXT ONE members get continued certainty at the pump — so they can focus on the journey, not the gas station. We are proud to deliver that relief as summer travel hits its stride." 

Learn more here: SIXT Extends Fuel Relief for SIXT ONE Members into Peak Summer Travel Season 

Pizza Hut’s New Campaign Celebrates Generations of Soccer Memories with World Cup Set to Kick Off  

For many fans, the most lasting sports memories happen off the pitch — gathered around a television with family and friends, sharing meals, traditions, and moments that become part of personal history. As anticipation builds for one of the world’s biggest soccer tournaments, Pizza Hut is shining a spotlight on the role these shared experiences play in connecting generations, as QSR Magazine reports.  

The brand’s latest global campaign explores how soccer becomes a timeline for life’s most meaningful moments. Through the story of a father and son whose relationship evolves across decades of tournament memories, the campaign captures the excitement, heartbreak, celebrations, and rituals that accompany every competition. From a child watching his first tournament with his dad to continuing those traditions as an adult, the film highlights how sporting events often serve as milestones that mark different chapters of our lives. 

“With the tournament being hosted across the Americas, LA&C saw a great opportunity to fully  leverage the scale and cultural relevance of the moment through a bold campaign designed to  resonate across the region,” said Courtney Vogel, General Manager of Pizza Hut Latin America &  the Caribbean. “The original creative concept centered on the idea of life being told through these iconic tournaments, capturing how they become intertwined with defining personal and shared moments across generations.” 

Learn more here: Pizza Hut Celebrates Generations of Soccer Memories in New Global Campaign - QSR Magazine 

Available through both the Fitness tab and Bilt Concierge, the integration expands Bilt’s fitness network to more than 7,000 studios nationwide. The partnership brings some of the country’s most popular fitness brands—including F45, Orangetheory, Bodyrok, and ID Hot Yoga—into the Bilt ecosystem alongside thousands of local independent studios. Members can seamlessly book classes and pay using Bilt Points, Bilt Cash, any linked payment card, or their Bilt Mastercard.  

"We've always believed that your housing payments should do more for you, and it all starts right there in your home," said Ankur Jain, Founder and CEO of Bilt. "Partnering with Mindbody means that when someone pays rent on the 1st, they can book their favorite class on the 2nd and grab dinner down the street on the 3rd — whether they use the Bilt Concierge to do it or not — and every part of that is connected through Bilt. That's hospitality working for where you live." 

Learn more here: Bilt Partners with Mindbody to Bring Thousands of Neighborhood Fitness Studios Into Its Rewards Ecosystem 

Financial services are becoming a key battleground for customer loyalty, but new research shows many brands are struggling to keep pace with consumer expectations. According to the 2026 Galileo Integrated Financial Services Research Report, 80% of brand executives plan to launch integrated financial services within their apps, yet only 20% have done so today.  

The study, which surveyed more than 2,000 U.S. consumers and 150 senior executives, found that consumers are already embracing embedded financial experiences such as saved payment methods, rewards programs, digital wallets, and instant refunds, creating growing pressure for brands to deliver more seamless financial interactions. While debit cards remain the foundation of everyday spending, consumers are expanding their use of digital wallets, payment apps, buy now, pay later options, and instant refunds. Economic pressures are accelerating this shift, with nearly one-quarter of consumers changing how they pay over the past year and 22% actively choosing brands that offer better rewards. 

“The customer relationship is still up for grabs,” said Bill Kennedy, CFO and interim head of Galileo Financial Technologies. “It's no longer won at signup. It's won at the refund, the payment, the reward. Own those moments and customers stay. Get them wrong and they leave.” 

Lean more here.

Dutch Bros Passes $20 Million Milestone for ALS Research 

Dutch Bros and the Dutch Bros Foundation have reached a remarkable milestone in their long-standing partnership with the Muscular Dystrophy Association (MDA). The company announced that its 19th annual Drink One for Dane day raised more than $1.7 million this year, pushing total lifetime contributions to more than $20 million, underscoring the collective impact of Dutch Bros customers, broistas, and communities who have supported the fundraiser over nearly two decades. 

Drink One for Dane was created to honor the legacy of Dutch Bros co-founder Dane Boersma following his diagnosis with ALS. Since its inception, the annual giving campaign has helped raise awareness and funding for research, care, and support services for individuals and families affected by the disease. While Dane passed away in 2009, his commitment to community and giving back remains deeply embedded in the Dutch Bros culture, inspiring employees and customers alike to continue making a difference one cup at a time. 

“The unified energy of our customers, crews and entire Dutch Bros team rallying together for each annual Drink One For Dane Day of Giving is what keeps Dane’s legacy of giving alive and lets us keep making a massive difference, one cup at a time,” said Tana Davila, Chief Marketing Officer of Dutch Bros. “We’re grateful to have reached our goal of $20 million in total lifetime donations to the MDA and to continue to dedicate support to the Muscular Dystrophy Association’s crucial work in ALS research and care.” 

Learn more here.

PetSmart Celebrates 40th Anniversary with Offers for Treats Rewards Members 

PetSmart is celebrating a major milestone this year: 40 years of helping pet parents care for, connect with, and celebrate their pets. Since opening its first stores in Phoenix in the 1980s, PetSmart has grown alongside the evolving role of pets in American households.  

Over the past four decades, PetSmart has introduced a number of innovations that have helped shape the pet care experience. Milestones include the launch of PetSmart Charities, which has helped millions of pets find loving homes through adoption, the opening of PetsHotel locations, the introduction of loyalty and rewards programs, and the rollout of Autoship services to make pet care more convenient. To thank customers for being part of its 40-year journey, PetSmart is celebrating throughout June with special offers for Treats Rewards members, including bonus rewards points on qualifying purchases, savings on dog and cat treats, and extra points on popular proprietary brands.  

"The past four decades of caring for pets would not have been possible without our community of passionate pet parents and the expertise our associates bring to stores every day," said Jesica Duarte, executive vice president and chief commercial officer at PetSmart. "We're proud to have earned the trust of generations of pet parents and grateful to them for being part of our 40-year journey." 

Learn more here.

DashPass members can enter for opportunities to win tickets to local matches, score a trip for two to the FIFA World Cup 2026™ Final, and enjoy VIP access to watch parties in cities like New York and Miami. Members can pick the team they believe will win the FIFA World Cup™ for a chance to split $5 million in DoorDash credits if their prediction comes true. To keep fans fueled throughout the summer, DashPass is offering thousands of deals from national brands and more than 100,000 local businesses, with weekly promotions from popular brands including Domino’s, Starbucks, Taco Bell, Best Buy, and more.  

“The FIFA World Cup is coming to North America, and we're going all out for DashPass members,” said Rob Edell, VP of DashPass at DoorDash. “This year's Summer of DashPass is the biggest yet— we're talking exclusive watch parties, free buses to the stadium, ticket giveaways, and a trip to the Final. And when you're watching from home, we've got deals on everything from groceries and snacks to a brand-new TV. However you're watching this summer, DashPass has you covered.” 

Learn more here.

StubHub is launching a new campaign called “World Cup Cuts,” a series of pop-up activations designed to celebrate the culture, traditions, and community that surrounds the world’s biggest soccer tournament. The initiative will transform neighborhood barbershops in cities such as Los Angeles and New York into gathering places where fans can connect, share their passion for the  

StubHub says fans from nearly every country around the globe have already purchased tickets through its platform, making the tournament the marketplace’s most internationally diverse event to date. To make attendance more accessible, the company is highlighting flexible ticket-buying options throughout the competition and offering travel-related savings through a partnership with Booking.com.  

“The new campaign centers on one belief: the World Cup belongs to fans everywhere,” said Raj Beri, Chief Business Officer at StubHub. “From securing tickets and planning travel to the rituals and traditions that define football culture, StubHub is helping fans experience the tournament on their own terms, wherever and however they choose to take part.” 

Learn more here.

Hims & Hers Announces Eight New Health and Wellness Partners For its Benefits Program 

Hims & Hers Health is expanding its vision of healthcare beyond prescriptions and virtual consultations by adding a slate of new wellness partners to its Hims & Hers Benefits program. The company announced eight new additions to the initiative, bringing the total number of participating brands to ten and broadening its reach across fitness, nutrition, women’s health, metabolic monitoring, and preventive wellness.  

The expanded program now includes partnerships with well-known health and lifestyle brands such as MyFitnessPal, HelloFresh, Factor, Flo Health, Ladder, iFIT, Natural Cycles, PVOLVE, and Dexcom, joining existing partners Prenuvo and Eight Sleep. Through the program, subscribers can access a range of discounts, free trials, and exclusive offers tied to meal planning, fitness coaching, glucose monitoring, reproductive health tracking, and sleep optimization.  

“Healthcare is most powerful when your treatment, your data, your nutrition, and your fitness all work together toward the same goal," said Dheerja Kaur, Chief Product Officer at Hims & Hers. "Hims & Hers Benefits are an expression of that belief. By pairing clinical expertise and personalized treatment plans with access to best-in-class health and wellness tools, we're creating a membership experience that goes beyond traditional care — one that supports every dimension of whole-body health, seamlessly, in one place.” 

Learn more here.

CVS Health Expands Salesforce Partnership With AI-Powered Call Center Support 

As healthcare companies look for new ways to improve customer service, CVS Health is expanding its use of artificial intelligence through a deeper partnership with Salesforce. The companies announced an expanded collaboration that will bring Salesforce’s Agentforce Health platform into more areas of CVS Health’s operations, with a particular focus on improving call center interactions for members and healthcare providers.  

The new platform will support operations within Aetna and CVS Caremark by combining AI-powered assistance with member data to provide customer care teams with a more complete view of an individual’s healthcare journey. By surfacing relevant information in real time, the technology aims to help representatives resolve questions faster and reduce the need for customers to navigate multiple departments.  

"Our purpose is to simplify health care — one person, one family and one community at a time — which starts with building a more connected, compassionate and accessible health care experience during every interaction with our members,” said Pushpendu Pal, Senior Vice President and Chief Digital Technology Officer, CVS Health. “Through the responsible use of AI, we’re revolutionizing health care, unlocking new levels of accessibility for our members, and empowering our colleagues to provide an even deeper, more engaged experience in every moment of a member’s journey.” 

Learn more here.

Members can complete monthly streak challenges by purchasing entrées, unlocking rewards along the way and ultimately earning a free entrée or bonus points. For the first time, participants will also be able to see how they rank against other customers at their most-visited Chipotle location, as well as on state and national leaderboards.  

"Our fans don't just eat Chipotle, they build routines around it," said Curt Garner, President, Chief Strategy and Technology Officer. "This summer, we're turning that loyalty into something more rewarding, giving members more ways to earn free food, track their progress, and see how they stack up against other fans in their area." 

Learn more here.