Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com. Loyalty360 talked to Steve Druckman, President, Midwest Gourmet Food Group, 1-800-Flowers.com, ...

Though its iconic name speaks to  an older technology, 1-800-Flowers.com is at the forefront of customer experience. Indeed, it’s .com suffix indicates that while it has a proud legacy it is very much a company of the times even more so than when it was founded in 1976. In 200...

Making emotional connections is such an integral component customer loyalty today. Officials at 1-800-Flowers.com believe that a new national initiative with Westwood One can definitely result in making strong emotional connections with customers. The two companies laun...

Managing a family of brands can be a daunting challenge, but it’s one that 1-800-Flowers.com has embraced. During a session titled, “ Leveraging Multi-Brand Customers to Drive Value with 1-800-Flowers ,” at the 10th annual Loyalty Expo , Rahul Chand, senior director, enter...

With nine brands under its umbrella, including Fannie May, as well as Harry & David, 1-800-Flowers.com wants customers to have a multi-brand experience. Across the nine nameplates are two loyalty programs: Celebrations Rewards, a points-based program, and the Passport program,...

Many companies pay lip service to a common theme among loyalty marketers: Listening to your customers can lead to brand loyalty. At 1-800-Flowers.com , that theme evokes much more than lip service. “Part of our DNA as a company is to listen to our customers and always be a...

In an innovative move, 1-800-FLOWERS.COM is expanding their customer experience presence to Facebook Messenger. On the heels of the social media giant’s announcement at its F8 Developer Conference that “chatbots” are coming to the app as a way for brands to offer automated ass...

1-800-Flowers.com CEO Jim McCann is excited about the prospects for elevated customer engagement as the integration of Harry & David proceeds. Florist and gift retailer  1-800-Flowers.com  announced the acquisition of Harry & David Holdings in September 2014 for $143 millio...

THUMP . Jolted out of a deep sleep, I intuitively sat straight up in bed. What had just happened? It felt like the house had just jumped. But wait: Houses don’t jump . Still groggy, I squinted at the clock across the room to check out the time. It was 6:25 A.M. I looke...

During Tuesday’s conference call to report its fiscal third-quarter financial results, 1-800-Flowers.com CEO Jim McCann paid tribute to his company’s customer service associates. As a result, McCann said their efforts paid off in the social media world. “Our proactive plan...