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1-800-FLOWERS.COM Picks Up Shari’s Berries
As we learned in our conversation with Tony Chivari , Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, one of his company’s strengths is that it operates as a family of brands that appeal to a range of consumers. It looks like that fa...
8/8/2019 5:11:18 AM
Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part II
This is the second installment of our Q&A with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, Inc. You can read the first part here .   What does emotional loyalty mean to your brand, and how do you measure th...
7/25/2019 5:20:00 AM
Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part I
Today’s brands have to be where the customers are, and that’s no small task, given the pace of technological advances and their effects on customer behavior. Remember when the only dinner delivery option was pizza? It really wasn’t that long ago, but such a limited service opt...
7/16/2019 5:00:00 AM
1-800-FLOWERS.COM, Inc. Drives Loyalty with an Innovative Culture
Sending someone a heartfelt gift, such as flowers or a gift basket, is a touching way to let someone know you’re thinking of them. Nationally, 1-800-FLOWERS.COM, Inc. enjoys top-of-mind status as the company that delivers both the gift product and the resultant warm experience...
7/9/2019 1:48:01 PM
1-800-FLOWERS.COM, Inc. Executive Discusses Tech Trends and Personalization
To create the best customer experience, brands need to know what their customers want. That’s pretty much a given. However, what often goes unstated in this truism is the fact that brands need to understand not just what customers want right now, but what they will want in the...
5/9/2019 11:45:28 AM
March Beyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc., Part II
This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I, click here .   How do you decide what works and what doesn’t work in regard to partnerships and how do you manage that ef...
3/19/2019 9:56:49 AM
[Podcast] MarchBeyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc., Part II
This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I,  click  here .   How do you decide what works and what doesn’t work in regard to partnerships and how do you manage that ef...
3/18/2019 11:13:07 AM
Beyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc.
With Valentine’s Day being one of the biggest business days for retailers around the world, many companies have come to implement strategies to maximize profit. While some businesses may be more relevant than others, almost every company in the retail space is trying to make a...
3/11/2019 12:32:17 PM
[Podcast] Beyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc.
With Valentine’s Day being one of the biggest business days for retailers around the world, many companies have come to implement strategies to maximize profit. While some businesses may be more relevant than others, almost every company in the retail space is trying to make a...
3/11/2019 9:03:02 AM
1-800-FLOWERS.COM, Inc. Looks to New Technologies to Implement Change
Not surprisingly, gifts for annual holidays such as Valentine’s Day, Mother’s Day, and Christmas tend to be a last-minute affair for millions of Americans each year. It seems that more and more, everyone is busy around the holidays, and no one has time to remember to plan ahea...
3/1/2019 10:19:46 AM
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