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1-800-Flowers.com Brings Customers Together with Connection Communities
While recently most of our focus has been on social distancing, many are craving opportunity to connect with one another during this uncertain time. To help its customer connect, 1-800-Flowers.com has opened up ways for individuals to talk about some of the problems they migh...
5/26/2020 12:53:48 PM
1-800-Flowers.com Announces Launch of Connection Communities
Flower delivery service 1-800-Flowers.com has launched a new peer-to-peer portal called "Connection Communities" to help people that have experienced the same life events connect. It is powered by the self-care platform Wisdo and helps the brand's customers connect to others a...
5/14/2020 7:50:25 AM
Loyalty360 Reads: January 30 | Fifth Third’s Dobot Helps Consumers Save, 1-800-Flowers.com Continues to Innovate, and More
Technology Fifth Third’s Dobot Helps Consumers Save in New Year Dobot, an app launched by Fifth Third a year ago, is providing a way for users to save for the future . Dobot is “encouraging people to start the year saving for a $500 ‘Future Me’ fund. To encourage people...
1/30/2020 8:03:28 AM
1-800-FLOWERS.COM Picks Up Shari’s Berries
As we learned in our conversation with Tony Chivari , Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, one of his company’s strengths is that it operates as a family of brands that appeal to a range of consumers. It looks like that fa...
8/8/2019 5:11:18 AM
Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part II
This is the second installment of our Q&A with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, Inc. You can read the first part here .   What does emotional loyalty mean to your brand, and how do you measure th...
7/25/2019 5:20:00 AM
Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part I
Today’s brands have to be where the customers are, and that’s no small task, given the pace of technological advances and their effects on customer behavior. Remember when the only dinner delivery option was pizza? It really wasn’t that long ago, but such a limited service opt...
7/16/2019 5:00:00 AM
1-800-FLOWERS.COM, Inc. Drives Loyalty with an Innovative Culture
Sending someone a heartfelt gift, such as flowers or a gift basket, is a touching way to let someone know you’re thinking of them. Nationally, 1-800-FLOWERS.COM, Inc. enjoys top-of-mind status as the company that delivers both the gift product and the resultant warm experience...
7/9/2019 1:48:01 PM
1-800-FLOWERS.COM, Inc. Executive Discusses Tech Trends and Personalization
To create the best customer experience, brands need to know what their customers want. That’s pretty much a given. However, what often goes unstated in this truism is the fact that brands need to understand not just what customers want right now, but what they will want in the...
5/9/2019 11:45:28 AM
March Beyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc., Part II
This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I, click here .   How do you decide what works and what doesn’t work in regard to partnerships and how do you manage that ef...
3/19/2019 9:56:49 AM
[Podcast] MarchBeyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc., Part II
This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I,  click  here .   How do you decide what works and what doesn’t work in regard to partnerships and how do you manage that ef...
3/18/2019 11:13:07 AM
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