Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity. With a focus on objectivity, rigor and transparency, the Analyst Reports help brands take a wide view of the vendors available to them and then narrow down to an appropriate consideration set based on core competencies, strengths and industry expertise
If you are a vendor or provider interested in learning how Loyalty360’s Analyst Reports can help you reach new prospective clients, please contact Mark Johnson at [email protected].
Jun 30, 2017
Decades ago, major airlines and hotels pioneered loyalty marketing to influence customer behavior and identify their best customers. Other companies began to introduce loyalty programs as...Read More
Oct 27, 2016
At Loyalty360, we talk a lot about the “loyalty journey.” It’s the concept that a loyalty program is just one critical part of building customer loyalty, and that...Read More
Oct 27, 2016
We’ve all heard about the explosion of customer data and the huge, often untapped, potential for analyzing and drawing insights from it. Developing a true understanding of the customer is...Read More