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12:00PM ET. February 13 2025 | More Information
1:00PM ET. February 19 2025 | More Information
12:00PM ET. February 25 2025 | More Information
1:00PM ET. February 25 2025 | More Information
About Loyalty University: As brands have shared a desire for continuing education opportunities, Loyalty University sessions focus on customer loyalty trends and best practices, while allowing brand members to interact with presenters and other brands during a live presentation. Session Title: Loyalty360 Loyalty University Session - From Anonymous to Engaged: Using Identity to Drive Customer Loyalty & Revenue In today’s digital landscape, many marketers struggle to connect online engagement with their loyalty program members—or to identify current and new high-value customers. During this Loyalty360 Loyalty University session with Wunderkind, we’ll explore how identity resolution can unlock anonymous web traffic to recognize your most loyal members and convert net new contacts to opted in customers. Learn how unlocking these insights can supercharge your marketing efforts, enhance personalization, and drive measurable revenue impact. The Wunderkind Team will also dive into real-world case studies from Kurt Geiger, True Botanicals, and Wolverine Worldwide, etc. showcasing how leveraging identity has led to revenue lifts of up to 10x. Discover actionable strategies to apply identity resolution to your digital properties and maximize customer engagement. Don’t miss this opportunity to learn how identity-driven marketing can transform your brand's customer loyalty efforts! Key Takeaways for Loyalty360 Brand Members:
Unlock Anonymous Web Traffic to Identify Loyal Customers: Learn how identity resolution helps recognize and engage anonymous visitors, connecting them to data your brand may already own on your loyal customers and program members.
Actionable Strategies for Implementing Identity Resolution: We'll share clear, practical steps to apply identity resolution to your brand's digital properties and marketing initiatives for measurable impact.
Enhancing Personalization & Customer Engagement: Understand how recognizing customers across digital channels enables more relevant rewards, offers, and communications that boost loyalty and retention.
Coverting New Customers into Opted-In Contacts: Discover strategies to grow and enhance your brand's data set, increase customer opt-ins, and maximize loyalty program participation.
12:00PM ET. March 5 2025 | More Information
About Loyalty University: As brands have shared a desire for continuing education opportunities, Loyalty University sessions focus on customer loyalty trends and best practices, while allowing brand members to interact with presenters and other brands during a live presentation.
Session Title: Decoding AI: How Does AI Actually Work? A Behind-the-Scenes Guide Beyond the Jargon
Description: Join us in this Loyalty University session where Capillary’s Rohan Mahadar and Jim Sturm dive into how AI technologies—Machine Learning (ML), Generative AI, LLM and Predictive Analytics—actually function beyond the buzzwords. Gain a clear understanding of the building blocks that make these technologies work, including data processing, model training, and the unique algorithms that are reshaping the loyalty industry and driving innovative solutions.
Learn what’s possible (and what isn’t) with AI in loyalty, and explore how generative AI and predictive analytics can enhance customer experiences, optimize loyalty programs, and deepen brand connections. We’ll also cover Large Language Models (LLMs), explaining how they drive personalized, conversational interactions and create new opportunities for engagement within loyalty ecosystems.
1:00PM ET. March 13 2025 | More Information
12:00PM ET. March 20 2025 | More Information